When the developer promises an attractive space for the youngest, parents expect a safe, friendly and creative place to play. Meanwhile, in Łódź, in the very center of the city, at the Apartamenty Prestige estate, the clash of visualization with reality turns out to be brutal. The story resembles the recent image crisis of another well -known development company, and the case was publicized by « Wyborcza ».
Visual playground versus brutal reality
Visualization of the estate at Pomorska 45 in Łódź looked like a catalog example of modern urban planning. Warm light, yellow sand, colorful elements and children happily playing on the swings. Elegant blocks in the background. So many theories.
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Marcin Stępień / Electoral Agency .pl
What Jan Śpiewak described as « Ponęgierz » in the developer’s intention is the contemporary version of the beater.
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