Pirelli and Luna Rossa, signed the new partnership: collaboration on virtualization, artificial intelligence and innovative materials
After being from 2018 Co-Title Sponsor, for the next Pirelli campaign it becomes official Sponsor and Technical Partner. Meanwhile, he warms the tires for entry into MotoGP as an official supplier
Pirelli and Luna Rossa have signed and announced the new partnership for the new edition of the America’s Cup. In view of the 38th campaign for the race to the « Cup of Cento Ghinee », always escaped Italy, Pirelli becomes Official Sponsor And Technical Partner (From 2018 the Bicocca house was Co-Title Sponsor). With this « reinforced » collaboration, Pirelli remains at the side of Luna Rossa supporting it in the development of technological solutions, and in the meantime it focuses on motorsport, also in view of the entry into MotoGP as an official supplier.
Prada-Pyrelli collaboration
Pirelli and Luna Rossa are already working jointly on different areas, starting from virtualization: developed by Pirelli in Formula 1 and for some time also used for the development of road products, it is a methodology that allows reduce development times, the use of physical prototypes and the environmental impactas well as to understand more deeply the physical phenomena related to the functioning of tires. In the partnership with Red moonFurthermore, it is used to predict the behavior of the materials designed together with the typical stresses of navigation. The other areas of technological collaboration include the modeling and the application of systems of artificial intelligence and of Data Management In addition to research on innovative materials, Where Pirelli has a consolidated and recognized know-how.
Tronchetti Provera: « Passion and dedication »
«We are pleased to be once again alongside the Red Luna and we will do it with the passion and dedication that have characterized this partnership from the beginning. We believe a lot in this project, which strengthens our brand and offers us great international visibility, allowing us to convey common values, such as Italianness, the technological challenge, competition, team play and the balance between power and control « , he said Marco Tronchetti ProveraExecutive vice president of Pirelli.
«Also this time there will be our contribution from the point of view of technology and research. We will follow the challenges of this edition with the emotion and involvement of all time. Above all, We will do it in an extraordinary city for beauty, culture and atmosphere like Naples That, we are sure, will help make this edition very special, « added Tronchetti Provera.
Sirena: « For Pirelli fundamental role in development »
« Having Pirelli again at our side makes us very pleasure, his presence represents an important certificate of trust towards the team and the work done to date, » he said Max SirenaSkipper and Team Director of Luna Rossa. « As Official Sponsor and Technical Partner will play a fundamental role in the development of this campaign, bringing years of experience and know-how to various areas related to technological innovation. Pirelli is a longtime partner with whom we share the same sporting and ethical values and we are happy to have renewed the collaboration ».
