Pierpaolo Picholi is the new creative director of Balenciaga
« Fashion is entering a new era, and only those who are inside can challenge its codes. I believe we have the power to offer a new vision of fashion: one that is based on self -affirmation, humanity and intelligence – qualities that are very often missing in today’s Landscape. Picholi in front of Nicole Phelps, Global Director of Vog Runway and Vog Business.
| In recent years, the fashion house has returned to high fashion and has signed advertising contracts with a number of actresses, including Nicole Kidman, Michel Yeo and Isabel Juper, the WWD said. |
His appointment comes after he left Valentino more than a year ago and is expected to take his new post in early July, as soon as Demna Guasalia presented her latest Higher Fashion Review for Balenciaga. Picholi is about to show his first brand collection in October.
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« He is one of the most talented designers of our time. His mastery in high fashion, his inexhaustible creativity and his deep dedication made him the obvious choice to take over the leadership position in the fashion house, » says Francesca Belitini, Deputy Officer of Kering, in a statement from the company.
Although Pierpaolo Picholi’s aesthetics are different from Demna, his appointment can be seen as an attempt to strategic change for the fashion house, notes the French Vog. However, the designer claims that it is important for him to read what was transmitted before him when Demna Guasalia and Nikola Guskier were at the forefront, as well as to adhere to the history of Creator Christobal Balenciaga.
« Christobal expressed himself through his work. If you thought about his silhouettes, his forms, he knew how to turn creativity into a true culture, while maintaining his avant -garde, » Picholi told Vog.
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He himself begins his journey into the fashion of an internship with Brunello Kucinelli, then joins the Fendi team with Maria Grazia Curie. In 1999, Picholi started working at Valentino, and in 2008, together with Curie, they became creative directors of the brand. Eight years later, he is left alone after she took the same position, but in Dior.
