Penalties Meta and Apple – just the beginning?

– Is those fines 200 million? and $ 500 million. – For Meta and Apple companies are big?

– The companies themselves are obviously not a big amount to pay. Perhaps it is more important for them that they have given them 60 days to correct what they are doing badly and to implement those decisions, and if they do not, additional fines will be imposed every day. Of course, the EU is not imposing fines for large technology companies for the first time, which is perhaps frightening. All the more so because both Meta and Apple were in the inauguration of Donald Trump, so to speak, Trump’s extra money to prevent such things from happening, and Trump also warned that the EU would not try to cling to their technology companies.

It should also be noted that those fines were minimal, according to what they could have received. The act of digital markets came into force, which refers to certain things as the US and any other technology companies have to operate in the EU.

Photo by Scanpix

– What are those fines for exactly now?

– Specifically, Meta received for prevented the user from choosing an option when the user I want to use a facebook but I don’t want to provide my personal data. Now it allows you to choose: either pay a monthly subscription fee and we will not show you advertising or give your personal data and we will show you personalized advertising. The EU said there should be a third option – not to give its personal data and to get a common advertisement that is not targeted at a specific user. This is what the facebook called the tariff.

– « Tariff » – a popular word at the moment.

– They emphasized that the US company has to pay for the fact that European consumers have different rules.

– What did Apple get for?

– Apple has its own closed ecosystem – when you want to write a gadget, you can only write it out of their Apple Store. The EU said it does not encourage competition and wants everyone to record gadgets everywhere. Apple agreed, but they have made the principle that the apple designer has to pay extra for allowing users to download them from elsewhere. Also, subscribing to something like Spotify or any other monthly service, Apple has banned the user to purchase the service somewhere else where it is cheaper.

– These are just details in a very large picture of transatlantic technology wars. Where does everything move?

– I think moving towards Trump will answer the EU requirements and will probably answer at some rates, as the 60 -day deadline with the rates has been delayed. I also think it is moving towards the fact that we may not receive any services in Europe.

– We won’t be able to use Google Search, Instagram?

– Not so much that we may not be able to use it completely, but let’s say such an example – Apple releases some artificial intelligence (di) gadgets and European users do not get them because, above all, the EU limits and, say, has its own regulatory di, but maybe Apple says: Well, if you don’t dance.

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– However, we have heard it before, and now we should probably only thank the EU, the European Parliament and the Commission, for example, for all the charges and wires are suitable for all devices. We heard that Apple was very angry about it, we heard that they said the EU would stop innovation, innovation, etc., but eventually obeyed.

– Well, this is the so -called Brussels effect when the EU is thinking of something, and in the long run it takes over the whole world. Suppose GDPR (General Data Protection Regulation) – after a while California, Brazil has come up with its nuances. Also with charges, eventually all consumers in the world were delighted that the EU had pierced ice cream on the subject. Of course, there are some things we are behind.

– Who is currently the leader in technology – the US or the entire European block? Perhaps those Brussels rules lead everyone else forward?

– I think those rules are very good for consumers, but in the short term, because in the long term there may not be competition and we, as the EU, do not have our analogues for big technology companies.

– We don’t really have it?

– Yes, we have no big social network, we do not have our Apple, there are small, one -piece, EU startups. This, first of all, if I were in the EU, I would give that money for the start -up fund to promote competition.

– Finally. If Mr Trump replies, to whom he could answer if Europe has no analogues as the US, the Silicon Valley?

– I think Trump will answer how the steel industry is always responding to Europe – the most painful for us.