Openai bought the startup of the iPhone designer to change the work with artificial intelligence

« New Family Products » for the Age of Artificial Intelligence is the goal of the IIV and the Openai Head Sam Altman, who announced on Wednesday the largest acquisition transaction made by Openai so far. Ive enters the endeavor with nearly 55 engineers and researchers.

His agreement with Altman, at the same time, he and his design studio, Lovefrom, continue to work independently of Openai on unrelated projects, but an interjective Lovefrom will take on various Openai responsibilities and build hardware to help people better interact with technology.

« Like bumping you on a crowded street in New York »

What can these devices look like? In a joint interview, Altman and Ive refused to say, but they hope that they can announce the details next year. Ive defines his ambitions as galactic in order to create « incredible products that elevate humanity. »

In practice, the two look beyond the era of smartphones – the main personal device of people from the first « iPhone » in 2007. In success, they can create future devices that process the world in real time capable of answering questions, analyze images and sounds without a smartphone.

Ive is not in Apple (Apple) from 2019. He says he has a great deal of responsibility for what smartphones carry, given his contribution to the « iPhone », referring to the anxiety and distraction that come with the constant connection to the computer in the pocket. Altman also states: « I’m not feeling well in my relationship with technology right now … I feel greatly like banging you on a crowded street in New York or bombing you with notifications and flashing lights in Las Vegas. »

Risk investment

Openai, according to media interlocutors, has already owned a 23 % share in IO as part of an agreement between the two companies at the end of last year. The deal is subject to regulatory approval.

Given Openai’s difficulties to adopt a new corporate studies and stop being a non -profit organization, the investment in the IIV startup may be risky. Building the technology that feeds Chatgpt and other services is extremely expensive and Openai is under pressure to increase its revenue, the New York Times continues.

Openai is expecting about $ 3.7 billion sales this year and about $ 11.6 billion next year, according to financial documents reviewed by the media.