Online Submissions: In which applications to seek love

Relationships begin with a swap. Previously, couples were introduced through relatives, acquaintances and educational institutions, then in 2024 350 million people used Dating applications and more than 60% of couples got acquainted online.

As couples met from 1930 to 2024

One of the leaders of this industry is Tinder. In 2013, he revolutionized, introducing a simple system: a swy to the right, if someone likes, to the left – if not. If a person also struck on the right, you can start communicating.

This simplicity was the key to success: in 2024 Tinder pond the most popular application for dating in the world with 60 million users monthly in 190 countries. However, not only Tinder lives a deying industry. Where else to look for love?

How lives and how much does the industry earn

Revenues of dating applications permanently grow And according to the results of 2024 reached $ 6.18 billion. More than half of this amount is $ 3.5 billion. – the share of the American Match Group, which is owned by Tinder, Hinge, Okcupid, Match.com. These applications are conditionally free of charge, but everyone has paid premium functions.

Global Application Revenue for Dating in 2015-2024billion dollars

How many people use applications for dating

The use of dating applications is increasing. In 2024, 364 million people used at least one application, 25 million paid for premium function.

Three Whales of Deitting

Before the advent of Tinder, the largest dating service was Badoo. Since 2015, there has been considerable competition between them, but over the last few years, Tinder has escaped ahead and his next potential competitor has been Bumble.

Tinder

« Attention, single and single! If you are looking for your love, you want to start meeting someone or just have fun – you are at Tinder! ». This is what Tinder’s website meets, which is also used for dating.

However, most know Tinder as an application that helps find a potential pair. If two users saw each other and shook the right, that is, mutual sympathy, they can start communicating in the chat.

To decide which side of the Swing, Tinder users can view photos of potential partners or partners, short biography and SPotify and Instagram accounts if they are synchronized with the application. Tinder algorithms reduce everything between users: the application does not look for anyone further than 160 km, and the minimum searches radius of the other half is one kilometer.

This algorithm was developed by Sean Rad (former CEO and Board Chairman) and Justin Mother (Exoperative Director). They met at the University of Southern California and in 2012 created a Tinder in the Hatch Labs startup incubator, which was run by InteractiveCorp (former Match Group).

It was initially tested in a number of US university campus. Subsequently, they launched and gained great success. By the end of 2013, the application processed 350 million swipes a day or 4 thousand per second. By the end of 2014, this figure has increased to a billion swipes a day. Ten years later, this figure increased to 2 billion.

In 2015, the free application presented a premium subscription model with additional Tinder Plus features, and subsequently-several levels of Tinder Gold and Tinder Platinum. You can also buy « improvements », for example, « Super-Books ».

Key performance. Tinder’s income in 2024 made $ 1.94 billion, which is 1.1% more than in 2023. 60 million people used it monthly, 9.6 million of them were premium subscribers. 60% of users – up to 35 years, three quarters – men.

Badoo

« Friends, Chat, Flirting, » – announces the site of this application. Badoo was one of the first new generation applications to refuse to pay for partners. Users could register for free and pay for premium functions.

Badoo was founded in Moscow by Russian entrepreneur Andriy Andreev in 2006. Although the leading service in the world has become a leading service in the world since the mid-2010s, Bado is still in the top three.

When Tinder became a key competitor Badoo, Andreev invested another competitor – Bumble. In 2019, these projects were combined into the MagicLab Holding company, which before IPO in 2020 held a rebrand and became Bumble Inc. Badoo is currently a subsidiary of Bumble Inc. The latter stated that they will control both platforms independently. Andreev has not been working there since 2019.

Key performance. In 2024 Badoo earned $ 205 million, which is slightly less than in 2023, mainly due to its premium signatures. The number of users in the world – 45 million. The largest market for Badoo is Brazil.

Bumble

« Not just a date, » says Bumble. The project is called « feminist » application, because the first step is taking a woman there. A man simply cannot write the first physically. If the woman does not write within 24 hours after the couple creates, then the target will expire and it disappears.

Despite the contradiction of the idea, Bumble proved that skeptics were wrong. In 2020 he had 100 million users and became the main competitor of Tinder among young people.

Bumble was created by the co -founder of Tinder Witney Gerd. After the intense year of fighting in court against Tinder about sexual harassment by the manager and in combination of her expatriate Gerda, he accepted assistance from the founder Bado Andreev to launch Bumble. So, unfortunately, the Russian trace is here. However, the application brought Gerd the status of the youngest billionaire in the world.

Bumble generates income through a premium service in which users are given more « shivers » and additional interactions. In 2019, the service received $ 240 million. income, which exceeded its target in two years.

Bumble also launched BFFS and Bumble Bizz (Professional Networking Service, which is something in between dating and LinkedIn). Both subsystems have several million active users.

In 2017, when Bumble began to gain momentum, Match Group wanted to buy a project for $ 450 million, although at that time the company was estimated at $ 1 billion.

Bumble was rejected. After that, Match Group returned with a supply $ 1 billion, although at that time she did not even have so much free money. Then Bumble Published A vicious answer that began with the words « we swipe left on you », which means « no » in the language of deyting.

In 2019, after investigation about Mizoginia And the sex party at the Badoo London office, Andreev left the post of MagicLab CEO and Vitnie Gerda headed the company. She now manages four projects at a time: Badoo, Bumble, Lumen and Chappy. Although Andreev was subsequently justified, his trace was not left in both deyting services to which he was involved.

Key performance. In 2024 Bumble got $ 866 million income that is 2% more than in 2023. It has 50 million users, 2.8 million of whom are signed on premium function. 46% of users are women who are more than competitors.

Try yet

If these services have not helped find love, you can use niche.

Hily (stands for hey, and like you) uses artificial intelligence to select couples. Algorithms take into account activity, preferences, interests and even test for psychological compatibility with a potential partner.

Tastebuds – The application about love is not at first glance, but from the first note, because this application picks up couples for musical tastes.

Co-O – This is a dating universe for gamers. The profiles include favorite games, genres and game habits.

Lovoo Offers a dating format through real-time video stroke.

Farmersonly Created for people living on farms and enjoying a rural lifestyle, or for those who would like to live on a farm.

Veggly – an application for dating Vegan, Vegetarians and Pesketarians (partial vegetarians).

Raya It is considered a « secret tender » for celebrities, influentors, models, musicians and businessmen. This application has closed access. To get there, you need to fill in the questionnaire and get a recommendation from someone who is present in this community or just very well known.

For individual communities

Her -an application focused on a quill. It is not only a platform for dating, but also a minisocycle with events, news and content. From the downsides – in Ukraine this application has a limited user base.

Grindr Launched in 2009. It became the first application with geolocation for homosexual men. Grindr is considered to be the largest platform for gays in the world with more than 12 million users a month.

Taimi – Annex, founded by Ukrainian entrepreneur Alex Pisarenko. The project positions itself as the safest LGBTK+ platform. The developers have combined the application for dating and the social network where users can find interlocutors of interest and personal traits.

Feeld Initially called 3nder (Tinder + Threesome). The app is focused on open pairs, Polyamors and the quille-users and allows you to create paired profiles.

Applications, (so far) not available in Ukraine

Sapio focuses on intellectual compatibility.

Profoundly – Anonymous dating, the interlocutor’s photos can be seen later.

Smell Dating Focuses on smells. The company sends a t -shirt that should be worn for three days and three nights without deodorant and then turn back. Then the firm sends samples of other people’s T -shirts who should sniff and choose the smell they like. If sympathy is mutual – the application connects these people.

Dig – Application for people with dogs who want to find love for themselves and their dog.

Nuit – The application in which the targets occur on the basis of horoscopes, so it will be suitable for those who are fond of astrology.

Vampire passions – Platform for people who define themselves as vampires, for people who love vampires and even hunters on them.

Schmooze – an application, in which not people but memes are shone. The algorithm studies the sense of humor of the user and offers similar people.

Fitness Singles – addition for fans of a healthy lifestyle.

Glutenfreesingles – an application for people who do not tolerate gluten.

Uniformdating Interested in those who want to meet with the military.

Although the number of dating platforms is difficult to calculate, in 2013, they are estimated It was More than 8 thousand. So everyone can find their happiness.