OKS awarded the first certificates of sports friendly company

On June 4 this year, the Olympic Committee of Slovenia (OKS) awarded its first time to companies a certification of a friendly company. The certificate was received by companies that, in the context of the public tender, showed their support for Slovenian sport, both by spreading the importance of sports and a healthy lifestyle among employees and with support of sports at the local or national level.

Enzo spruceVice President of the Olympic Committee of Slovenia – the Association of Sports Federations, emphasized that by granting a company certificate they want to promote sports, movement and sports activities between employees and investing in Slovenian sport. “Sports activity has a positive effect on mental health and physical fitness and represents a counterweight to the use of digital technologies. With the support of athletes at the local or national level, companies provide conditions for further development of Slovenian sport, « he added.

In the first generation, the certificate was received by 19 companies-Atlantic Droga Kolinska, BTC, Comark, Elan, Gen, Energy, GEN-I, Hidria, Hit Nova Gorica, Lottery of Slovenia, Marles House Maribor, Mlinotest, NLB, Nomago, OTP Bank, PDP Logis, Petrol, RLS, Sava Tourism and Sports Lottery.

As they point out, the companies that received the certificate, including employees, encourage employees to participate, sports activities are part of the culture and the mindset of the company, planning the topics of healthy lifestyles among employees. In addition, they perform short workouts for employees at work, allow employees to coordinate work and private time, participate in sports as volunteers, or the company acts as a sports supporter at the local or national level.

Sports Spirit as part of a business culture

As mentioned above, the Certificate recipients include the OTP Bank and the Sports Lottery, which are also traditional and longtime supporters of the Slovenian Olympic movement. “As a relatively new brand in the Slovenian market, sports and sports sponsorships are strategically involved in the construction of strong, recognizable and trusted brands. Sport represents values ​​such as perseverance, efforts for the best, responsibility, cooperation and focus on goals – values ​​that we also live within our organization. In addition to enhancing the visibility of the brand that support for sports enables us, with partnerships with national associations, local clubs, individuals and mass sports events, we build a firm presence in the community. Through sports, we realize our social responsibility – through charity projects that go beyond the sponsorship framework, by encouraging our employees to live a healthy lifestyle and support to the local environment. We believe that sport contributes significantly to sustainable and related organizational culture and better society in general, « he stressed upon receiving the certificate Jure BrackoMarketing and Communication Director at OTP Bank.

The discussion was attended by Aleksandra Kregar, advisor and director of the company Habitus, former gymnast Saso Bertoncelj, who is responsible for sponsorships at the BTC in Ljubljana, and Jure Bračko, Marketing Director and Communication at the OTP Bank. Photo: OKS

“The recognition received confirms our commitment to creating an environment where the movement and the sports spirit are part of our organizational culture. Support for Slovenian sport is our constant value, which is constantly being upgraded with responsible gambling and constant innovations. We believe that sports builds not only physical health, but also connection, perseverance and team spirit – the values ​​we also live in our work, and Slovenian sport is the best example for this. Sport is not only activity, but a value. Thanks to all of you who contribute to growing and winning sports together, « he says Tina Šteblajdirector of execution on a sports lottery.

Aleksandra Kregara counselor and director of Habitus, explained that they looked at two levels when allocating certificates, namely how companies take care of sports employees and how they financially help sports. According to her, the Sports Sports Certificate can be a guide to companies, which are the areas and activities that emphasize healthy culture at both the employee and the company, as well as the influence that the company has as a sponsor or donor to sports at national or local level.

“The influence of sports on the construction of organizational culture of companies is increasingly important, and a healthy culture today represents a competitive advantage in the market, as it gives tone and influences how the company behaves to employees and customers. The investment in sports allows employees to feel empowered and connected, and to show the company to show sustainable operation, to include and retain top employees and promote long -term performance, « said Aleksandra Kregar.