“Now we have to be in work clothes if we are to succeed”
The keyhole mark is an important guide for those customers who want to choose healthier alternatives. Therefore, Føtex has a clear goal of increasing the supply and sale of keyhole -labeled goods.
Specifically, this means an expansion of the range and an even greater focus on the location in the stores – together the efforts must increase the total sales of keyhole -labeled goods by 40 percent by 2030.
The keyhole mark is a strong guide in the individual product categories, but if you do not want the item with the keyhole, it can be difficult to inform about what the second best alternative is.
Therefore, Føtex is still fighting for an extension of the keyhole mark or an introduction of Nutri score, so that the navigation tool in the future covers all foods.
Less fat and sugar
In addition to the great focus on keyhole products, Føtex has set additional goals to support the opportunity to buy food with a healthier nutritional content – it is specifically in a goal of reducing the amount of saturated fatty acids and sugars by 1400 tonnes by 2030.
To exemplify the ambition, it corresponds in round numbers to 44 million packages of barbecue sausages and 15 million packages of gold grains.
The reduction is achieved, among other things, through a large review of the ingredient list in all private label goods and by putting extra pressure on the branded suppliers, so that in the future they have a greater focus on the nutritional composition in their product development.
In Føtex, they will inspire customers to make more healthy choices, and a crucial parameter in this process is the selection of goods. In the future, the purchasers in the Salling Group and Føtex will assess and adapt the product range to the new health targets.
With the new goals, Føtex is taking another step towards making healthy goods a natural part of the Danes’ everyday life, and looking forward to continuing the dialogue with customers, buyers and suppliers on how the collaboration can create a healthier future for all Føtex customers.
