Nose Day collection from Yale Failed to Nelonen

Traditional The Nose Day collection was a great disappointment for its organizers this year. The show presented at the end of March at the end of March collected donations of EUR 200,000.

« It was disappointing. We waited for a better return, » Chairman of the Nose Day Foundation and Executive Director of the Church Foreign Aid Tomi Järvinen says.

Previously, the Nose Day broadcast of Yale may have collected more than ten times the amount, meaning the donation pot moved in millions. Yle terminated its contract with the Nose Day Foundation last year.

Yle would have wanted to develop collection for domestic destinations, while the Nose Day Foundation wants to raise money for development cooperation, that is, abroad.

When the Nose Day was sent on Yle, Yle paid for the broadcast production from its own bag. Unlike the commercial Nelonen, where the foundation has also had to cover production costs.

Järvinen refuses to say how much the foundation has paid for production costs.

How much of the 200,000 donation amount will be distributed to the organizations for charity work?

« We do not know this situation, after all, there is still no financial statements yet. It naturally remains to be seen, » Järvinen says.

On Wednesday, the Board of Directors of the Foundation held a meeting where it decided on the Foundation’s operations. Järvinen did not want to comment on Helsingin Sanomat the outcome of the meeting.

The Nose Day Foundation has not been able to distribute the money collected in 2023 to all its charities. However, the Foundation promises that the money will be paid to the organizations this year.

Nose Day collection The last time was held in Yle in 2023.

The main broadcast and radio tempers raised a total of more than EUR 1.8 million, although the President was also sent at the same time as the television show Martti Ahtisaari funerals who took viewers.

According to Järvinen, the distribution of revenue in 2023 collection to organizations has been dealt with, « To keep the Foundation’s liquidity and functional capacity continuously. » According to Järvinen, the payment schedule has been agreed with the background organizations.

« This year we will pay full to all organizations. We have not previously been in such a situation that there was no Nose Day broadcast at all in 2024. »

The return on donations of EUR 1.8 million collected in 2023 to the organizations was well over EUR 955,000. About $ 91,000 goes to British Comic Relief, which owns a Nose Day license and is doing its own development projects in Africa countries.

More than EUR 96,000 is paid to Finnish organizations for each. Of the organizations, only the children have received the whole amount because the organization has left the Nose Day Foundation.

« The background is their own decision to withdraw from Nose Day cooperation for strategic reasons, so of course the obligations were then completed, » Järvinen says.

Save the Children’s Association Fundraising Director Sanna Kuusisto According to the organization’s departure, a good agreement was agreed with the Nose Day Foundation and its member organizations.

The Nose Day Foundation currently includes Fida, Church Foreign Aid, Solidarity of the Finnish Trade Unions, Finnish Missionary Society, Finnish Unicef, Solidarity, SPR and Plan.

Nelonen, who sent the Helsingin Sanomat and Nose Day Show, belong to the same Sanoma Group.