Non -alcoholic wines, without alcohol or « 0.0% »? The EU proposes rebranding: it wants to make them « more attractive », that’s why

The European Commission wants to make the denominations of low gradation or non -alcoholic wines more attractive and more attractive, proposing terms such as « alcohol free », « 0.0% » or « light alcohol ». The goal is to promote a
Segment in strong growth and considered promising especially in the North Africa markets and the Arab countries. The proposal is part of the new package of measures adopted by the EU executive to support the wine sector (Here the reportage of the Corriere della Sera which tells the new market trend).

The reform of the PAC

The 2021 PAC reform has, moreover, introduced the categories of wines « dealculated or partially dealcular wines on the European market,, Definitions that according to Brussels must be replaced with names that are more attractive and even more familiar to consumers: the proposal plans to use the definition of wines « Alcohol free » When the alcohol volume is less than 0.5%, with the possibility of adding the wording « Alcohol Free 0.0% » When the alcohol content is less than 0.05% to meet specific markets tastes such as Arab countries where 0.0% is particularly appreciated.

Market demand in Italy

«In Italy 36% of consumers are interested in consuming dealculated drinks; In the United States, an incubator of trends especially among young people, the nolo market already is worth a billion dollars », Paolo Castelletti, general secretary of the Italian Union of Vini, specified in the reportage in Corriere della Sera in Corriere della Serathe category body convinced that the introduction of these new product categories can offer the business business sector, opening up to new markets and targets of complementary consumers to the demand for conventional wines. « It is an opportunity launched for some time in Europe and we are therefore favorable « , underlines Lamberto Frescobaldi, UIV presidenthowever, placing a condition: « The important thing is that the dealculated product is made inside the wine chain and it is possible to trace it ».

The demand worldwide

As a whole, the segment of non -low alcohol drinks, which also includes dealcular wines, It is in strong growth worldwide. According to the IWSR data, a London institute specialized in analysis of the beverage market, In the ten main global markets (Australia, Brazil, Canada, France, Germany, Japan, Spain, South Africa, the United Kingdom and the United States) an annual growth of 4% in volume is expected by 2028. Year in which the turnover of non -alcoholic drinks is destined to increase by over 4 billion dollars. This segment, between 2020 and 2022, attracted 61 million new consumersexceeding the 38 million recorded by low alcoholic products.

The EU plan

The EU executive plan also provides for the modification of the current rules to facilitate the production of low alcoholic sharing wines, Among other things, also allowing flavored wines. But also more flexibility to governments on the authorizations of lives of lives, production control measures, more financial covers from the EU against the climatic risks and promotion of the Enoturismo. The EU Commission wants to alleviate the Crisis of the wine sector in Europe, close between the reduction of consumption and demandthe threat of climate change that makes annual productions « floating », and Donald Trump’s duties. The package presented by Brussels follows the recommendations of the high -level EU group on the wine launched last year.