No price is the main consideration when buying a new car
As the real estate market becomes more and more unavailable to many, buying car has become one of the biggest financial decisions – not only in America but also in Hungary. Therefore, it is not surprising that customers choose more consciously than ever.
The statist Consumer insights According to data from 2024-2025 For American customers, two factors emerge toweringly: Fuel efficiency and security. Both were classified by 53.2%of respondents as the most important aspects. They even precede the price: only 46.7% indicated the low price decisive factor, while the high quality was mentioned by 46.2%.
It seems that only 32 percent of respondents are interested in the appearance of your new car / Source: Statista
And what about Hungary? Although similar representative statistics at home are rarely made, a Vezess.hu According to the 2023 car shopping outlook, Hungarian customers also have security, reliability, consumption and price. At the same time, there is a stronger price sensitivity than Hungarians: the price is often a primary filter and many are searching for the 2-3 million HUF category.
Not everything is the outside – but it doesn’t matter
Statistics reveal that the design, however emphasized in advertising, is actually a key factor for only a few: only 31.9%of American respondents have ranked appearance as the primary considerations. Instead, practicality and suitability for everyday use (40.9%) and leadership comfort (39%) became emphasized.
Hungarian car forums and opinions also support this: « beautiful but not practical » cars rarely have a great success in the domestic market. Comfortable cabin, good view, simple service capacity – these are magic lies when we look for a car in the long run.
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