new tesla dive in the EU in the first trimester – Liberation

If the electric market is progressing, that of Tesla decreases. THE sales of the famous American brand fell 36 % in March compared to March 2024 in the European Union, and were almost divided by two throughout the first quarter, according to figures published this Thursday, April 24 by the Association of Manufacturers (ACEA).

Hold out by the reputation of its boss Elon Musk and an aging range, the Tesla brand has seen its registrations drop into the European Union by 45 % cumulative since the start of the year, falling to 36,167 vehicles against 65,774 over the first three months of 2024, the largest relative drop over the period among the main car manufacturers. Registration of vehicles with electric motors, the specialty of the American brand, nevertheless increased throughout 17.1 % over a year in March, now representing 15.2 % of the market.

Vandalism, Boycott calls, demonstrations, Tesla is taken to task In Europe and the United States since Elon Musk got closer to Donald Trump, becoming a close adviser to the White House and piloting a drastic reduction program for federal spending. On Tuesday, the latter, however, announced want to move away from the administration from May To try to relaunch Tesla’s affairs. The company alerted the same day during the publication of its results that « The change in political sensitivities could have a marked impact on demand for our short -term products ».

The manufacturer saw its turnover drop by 9 % in the first quarter to $ 19.3 billion. The registrations of electric cars have clearly progressed in March in Germany, Belgium, Denmark and begin to take off in Spain and Italy, which accuse a heavy delay on their European neighbor. On the other hand, They decreased in France (-14 % compared to March 2024), the effects of the drop in ecological bonus being felt.

This progression of electricity in the European Union is not sufficient for the car lobby, which points to a « Persistent gap between the ambitious objectives of decarbonization and the reality of a slower adoption than expected by consumers »according to Sigrid de Vries, director general of the ACEA, cited in a press release.

In the meantime, hybrid models (with an electric motor and a battery that is not recharged) take more and more control of the European market: 35.5 % of cars registered in the first quarter were hybrids, compared to 28.7 % of petrol models. All energies combined, the automotive market stagnated in March (-0.2 % over a year).