Netflix renews your search engine with artificial intelligence

• Netflix users have to complain about repeated lists and systematization deficiencies anymore
• Netflix is ​​already testing an AI-based search device that allows you to find a much finer search
• The search device testing is currently limited to the iOS platform, but it is presumably to be received for Android and the Web interface
• Search for Netflix relies heavily on its own recommendation system, but AI and natural linguistic abilities also play an important role
• Users will be able to search for their moods, the length of films and other specific wishes

Thanks to artificial intelligence, Netflix’s search engine will soon become much more useful. At least According to Bloomberg Netflix is ​​already testing the AI-based search device, which gives users more freedom to find certain types of films and TV shows.

This will be different in Netflix’s AI

“Operated by Openai search engine It allows customers to look for programs with much more specific terms, including the subscriber’s mood, ”the company said. Then offers Netflix options from a huge catalog. The streaming provider has already started testing the AI-based search function in Australia and New Zealand. told The Vergethat the beta test program will be extended to the US market in the « coming weeks and months ».

Testing the updated search device is still limited to the iOS platform and it is not clear whether it will be extended-and when-to the web and Android clients. However dashboard How to use Machine Learning technology in your entire service portfolio. The search is a key part of these aspirations.

How does it work?

A one issued in 2022 in document The company has described in detail how users are watching and browsing at a particular time. And more importantly, how much time they spend with a TV show or movie. Based on these activity patterns, the underlying search system finds out what is interested in the user at a given moment and, accordingly, show suggestions within the search engine drop -down list before starting to enter the text box.

This approach sounds fantastic but the Netflix It also makes it clear that it relies heavily on its own recommendation system to fill the content in search results.

After all, the algorithm significantly influences the entire search, instead of entrusting users to determine directions. But artificial intelligence And the natural linguistic abilities then get involved. Instead of the new method to limit users to search by names or genres, they would allow them to scroll through a long list and simply communicate their moods or views in the search box – summarize the changes in DigitalTrends.