Netflix changes interface: new shortcuts, more recommendations (and generative generative arrives)

Netflix is ​​renewed and changes face. Without revolutions, but aiming for everything on customization of experience. On the other hand, this is a bit the way that pursue the algorithms of all platforms, and the tools to strengthen the choice and indications based on the tastes of the individual user are not lacking. Now it also begins to be tested Generative artificial intelligence. But going in order, the objective of restyling announced At the company’s product & tech event by two of the most important managers – the Chief Product Officer Eunice Kim and the Chief Technology Officer Elizabeth Stone – is from make the interface at the same time more intuitive and useful. As on each platform, the features increase over time and it is necessary to rethink how they are positioned to prevent the user from getting lost and cannot find what he is looking for. The update will arrive in the coming months, all over the world.

The « Search » keyfor example, it is important to have in hand when you want to recover a specific content in the vast Netflix catalog. The choice, now, is to move it, or rather duplicate it. In addition to the « retractable » menu on the left, there will be one shortcut at the top of the page. Next to it, there will also be the quick connection for «My list», Or to access those contents that we have saved among the favorites. And therefore, they certainly interest us.

With regard to The homepagein addition to a more clean new design that we will have the opportunity to evaluate by navigating it, are made changes to the algorithm that governs the recommendations. They will update more often, based on our interests but also to those of all Netflix users. The other novelty concerns information to present a contentwhich are enriched with new details to read in the first Pinao, without having to enter the dedicated page. These are information concerning the prizes won by that film or that TV series, or how much subscribers are appreciating it.

Netflix has about 300 million users in the world. Smat TV is certainly the favorite device to watch it but, of these, we can imagine that a good portion use the platform on smartphone. And therefore the mobile version was chosen to start testing a functionality that exploits generative artificial intelligence. A sort of page where ask for advice On what to look, based on our mood or characteristics of the content. The « generative » research will arrive in the beta version of the app for iOS, therefore for iPhone. At the same time, you will try to test too A new feed who winks at social media. Where instead of static images and descriptions, the contents are presented with short vertical videos.