Net has raised the prices of several items
Big drum was beaten when Netto introduced a price ceiling of 109 groceries in 2022, and the message was shouted out over the whole country.
The sacred announcement from Netto has received a pity, where Netto has joked well and thoroughly in the spinach.
As the price ceiling later slipped into silence, there was much less attention. Since then, the grocery chain has kept a low profile about how prices have evolved, at least until Jyllands-Posten began to dig into the case.
They write that on their Website
The newspaper’s review shows that several goods have been given a solid tilt upward on the price tag. A grave example is a pack of fish freaks where the price has risen by as much as 43 percent since the price ceiling was removed.
After the reveal, Netto has now been interviewing to explain the situation. Among other things, the chain points to the general price increases on foods that have characterized the market in recent years.
In Netto, the message reads that the price ceiling was a temporary hand during a period of extraordinary inflation, but that the prices have since had to be adjusted as prices have been adjusted in line with the development.
In retrospect, it is clear that the initiative with the award ceiling was a welcome help to many consumers in a time of financial uncertainty. But now that everyday realities control the market again, customers must again find themselves in rising prices, also on basic products such as fish freaks.
It leaves the question of whether consumers’ confidence can hold on to new price increases when promises of price ceiling fade in silence.
At Netto, however, you maintain that you will continue to work to offer competitive prices and make the purchase as affordable as possible for the Danes.