Net goes new ways: Ready with new initiative

Thus, the food items approaching the expiry date and being sold at a reduced price are more visible throughout the customer journey – not only for those who already have the app but also for those who pass by.

« Date products unite two of the greatest consumer needs of the time. Consumers want to make a difference to the climate – but they also want to save money. We can see that interest in date products is steadily increasing, and many customers use them as inspiration for eg dinner when they shop. That’s why we are now working to make date products more visible throughout the customer journey«  says Kristine Marie Thøgersen, commercial director at Netto.

The new initiative is based on a technical solution where information about date products is retrieved directly from the Netto app and connected with geospecific outdoor commercials. When the employee in the store scans a product and puts it in the data cooling counter, it can be seen in a few moments on a digital screen in the immediate vicinity of the store.

The campaign is part of Netto’s greater strategy of reducing food waste and making it easier for customers to help reduce food waste in everyday life – without getting cumbersome or learning. The passwords are visibility and inspiration.

« Food waste is a complex problem, but one of the most effective we can do is help people see how simple it can be to save good food – and save money at the same time. It’s not about changing behavior radically, but about removing the barriers. That’s why we let the date parties speak for themselves«  ends Kristine Marie Thøgersen.

The initiative is currently being rolled out in May in 10 stores, 8 in Zealand and 2 in Jutland.