Natural sales of canned meat in Russia grew by 18.5%
Demand for canned meat in Russia has grown sharply. Over the year, the volume of their natural sales in retail increased by 18.5% amid a fall in the demand for fish products. Consumers often buy canned meat due to the expansion of the assortment: manufacturers actively bring premium positions and finished dishes to the market. But market growth rate can slow down due to competition with culinary.
Natural sales of canned meat in Russia from March 2024 to February 2025 increased by 18.5% by the previous 12 months, cash by 25%, calculated in the analytical company Nielsen. A year earlier, this category, on the contrary, showed a decrease. Then natural sales of canned meat decreased by 0.9%. The growth of canned meat is most pronounced in the segment. For example, natural sales of canned mushrooms and vegetables in brine for 12 months increased by 11.3%, in their own juice – by 2%, Nielsen noted.
The jump in the demand in the canned meat market occurred against the background of a fall in fish sales. According to Nielsen, in a year they lost 4.8% in natural terms in retail. Some consumers can reorient from canned fish to meat, does not exclude the interlocutor of Kommersant in the market.
According to the All -Russian Association of Fisheries (Warpe), the production of canned fish in Russia in five years decreased by 6%, to 199.6 thousand tons, according to the results of 2024.
Reducing demand in the category is a long -term trend, says President Varpe German Zverev. At the same time, the production of canned meat in Russia, Rosstat reports, in 2024 increased by 4.5%, to 913.3 million cans.
The director of the agricultural consulting company Rinkon Management Konstantin Korneev draws attention to the transformation of the assortment in the category. “Canned products are switching from a cheap segment with mediocre quality, usually intended for long -term storage in case of emergency consumption, in more premium,” he notes. According to the expert, manufacturers produce interesting positions that are perceived by consumers as high -quality products, and not “familiar stew”.
Deputy General Director for Marketing and Sales of Damate (Indielite, Ozerka brands, Bazarco, Salima, Molkom, “Only!”) Daria Lashchenko says that the company increased the production of canned goods from turkey and lamb by 2.7 thousand tons. In the assortment there were positions of duck and lamb meat, pastes and ready -made second dishes. In Bonduelle (manufacturer of canned vegetables) and Miratorge (produces premium stew), Kommersant did not answer.
Prices in the segment continue to rise.
- According to the Rusprodsoyuz Association (unites large food suppliers), in 2024, meat canned meat has risen in price by 6.55%, to 642.6 rubles. per kilogram,
- Fish – by 11.12%, up to 609.6 rubles.
- Fish in tomato sauce – by 11.24%, up to 390.9 rubles.
- canned and pickled vegetables – by 8.36%, up to 267 rubles.
- tomato – by 8.62%, up to 394.6 rubles.
According to Nielsen’s estimates, in January -February 2025, natural sales of products increased by 7.9% year, cash – by 15.6%. Fisheries lost 11.9% of the piece demand. Further development of the category will depend on the level of marketing promotion and the ability to compete with ready -made retail dishes, which are also growing in popularity among consumers, as well as from the cost of raw materials, said Konstantin Korneev. According to the research company GFK-Rus, according to the results of 2024, natural sales of finished food increased by 24%, cash-32.4%. One of the key positions in the category is meat cooking: last year, 15% of Russian families bought it.
