MRTV – Leadership Problems, Strategic Vision and Professionalism

First, one information on better understanding and responsibility for this and any attempt to be part of the next program council and to lead and manage the complex and expensive broadcasting system of Macedonian Radio and Television. As the so -called. Wild liberalism in the Macedonian media sphere matures and strengthens the fact of the ether as a resource and a sovereign zone, primarily on its own overall social, political, multicultural, multi -confessional, spiritual and economic being of our country, which includes continuous and high -quality media presentation Information-technological standards.
First and important in that direction is as soon as possible to stop the trend of breaking the production, staffing and technical core of this house – the pillar of the Macedonian media sovereignty. According to an estimated international expert monitoring, MRTV is estimated as a $ 1.5 billion system. To manage, manage and work in the complex and expensive MRTV system implies great responsibility, up -to -date, experience and knowledge. Bad and inadequate management of such property is first of all daily material loss, which means a continuous lag and weakening of production and disruption of the concept of media sovereignty, as a pillar of statehood. In the era of absolute medalization, MRTV, except as a service to the citizens, it is necessary to understand, maintain and develop as a system of verification, affirmation and propaganda of the overall social being with active interactive networking in global broadcasting.
What has not passed through the media / production / review does not exist, theorists postulate. The purpose of this script, as well as any serious program and strategy, is how to conquer and hold a concession in the sky and its own reality to present the media to correct technological standards and genre profiles and diversity. This unambiguously leads us first to understanding, raising and developing the production component, which has been marginalized and neglected in the past transitional period to the extent of disappearance, at the expense of the oversized reproducing information component. Establishing a balance between these two segments would be a key assumption of maintaining, dating and developing Macedonian Radio and Television in the next / mandate / period.
Outgoing framework and necessity in preparing each program is the method – analysis of the thematic and genre structure of the Macedonian and wider global broadcasting. The offer in the Macedonian ether, in appearance large and varied, complemented by the canals offered by numerous cable operators, trays, presentation and PR tips, Nakasti, is essentially within low-profiled production genres and forms. For MRTV as a service that channels the public interest, it is first necessary for a continuous professional and professional analysis of the situation in the Macedonian ether. By monitoring the programs of numerous state and other TV concessionaires to detect and draw the program guidelines and needs for the lack of lack and who are interesting and useful for listeners and viewers and who are the obligation of the public service as the largest and qualified producer of the programs to satisfy.

In the development of MRTV there are several stages. The radio was first. Then the radio and television were one. As the system grew and developed, the radio and television were grown. Then the program needs, when the radio established itself, the television production was raised and strengthened, the conditions were created for opening the second program, on the radio and television as complementary and alternative necessity. Given the diversity of the interest of the auditorium and the audience and the growth of the Macedonian state, the audio and the virtual reflection as a public interest for 80 years, it was and is a continuous activity in the non -view content, testimonies and events followed and documented through Macedonian radio programs.
With the opening and completion of the third program on the television, the multiethnic character of independent Macedonia has responded more pronounced. Development processes have created professional staff that successfully responded to superior long -term production challenges. Daily monitoring of events and information from historical events, major feature series, the rise of the documentary genre, the quality educational program, which has grown and socializing generations, listening and learning the Macedonian language, songs, customs and events, are only part of the constitutional and legal commitment.
Radio and television such as registra, producers and world ways are a true model of a new state of ontological plurality, which ours, with performance content, modest reality, daily and decades of virtually, digitizes and transmits globally, according to the universal principles. This « new situation » in our (Macedonian) case, which is continuously in the process of program-technological transition and emancipation, suffered a tumultuous development with all the consequences that occurred and was continuously and is subject to debate, discussions, misunderstandings. It was also often stirred with campaigns, performance, announced occupation and threats of MRTV to burn, abolish … and still a bunch of nebulos, suggestions, are under a common denominator – that it is government, pro -government, opposition and serving the interests of policies and that it is a manufacturer of media.

In addition to some of the modalities for the active transformation of media sleeping giant:
Active transformation implies primarily two or three serious production projects / large feature series, activating several necessary children’s play-educational-educational genres, quality enterprise, activation of folk music ensembles through festival and enterprise forms (to Timely consolidation of the house. Elderly experienced personnel staff with young formed profiles, through production and projects, will be activated, with transformation and production consolidation being conducted. Despite the serious problems and the large outflow of experienced staff in the past period in terms of production capacities, staffing and infrastructure, MRTV is a large and serious production giant, which should move and activate. Open the doors for co -production cooperation with all available capacities and independent producers and staff to increase quality domicile content in the air, which in the coming period will become more interesting for the competent picky viewer in the country and the diaspora. For the modalities of active transformation I will refer to some of the next columns.

Ajosha Simjanovski