Mfe launches an Opa on the German group continues. Berlusconi: « We need a change of pace »

Mediaforeurope breaks the delay and launches the climb to the German group continues. The group that controls Mediaset has announced its intention to launch a public purchase of voluntary purchase to increase its participation in the Bavarian television group. « We need a change of pace, » said Pier Silvio Berlusconi, CEO of Mfe. « We believe that continuation.1 needs a solid shareholder who can make skills and experience in the sector available, actively contributing to his growth path ».

The structure of the offer

The price of the offer has been set at the minimum of the law that will be determined by Bafin, the German Consob, but should certify around 5.7 euros per share, less than 6.5euro of the closure of today’s stock exchange. About 78% of the offer fee is expected to be paid in cash while the remaining approximately 22% is expected to be paid in nature, in newly issued Mfe shares, those with a single voting right against the 10 of the MFE B titles. The former Mediaset has already concluded a binding agreement with a current shareholder of Cereben – which would not be the Czechs of PPF – who has been committed to joining the offer. In this way, In any case, Mfe can climb over 30 percent of the German group in order to overcome the threshold of the block minority.

The pan -European pole

The move in Germany represents a further stage in the construction project of a pan -European television pole. « For decades many large Italian companies have been conquered by foreign multinationals, » Berlusconi remarked. «That of Mfe is one of the few cases in which it is an Italian company to invest courageously abroad, Moreover, in a relevant market like the German one. An even more complex challenge because in a hyper-behavior sector such as the media sector ».

The MFE strategy

The CEO of the group is convinced that television still has space to grow. «For years, many have given commercial television to overcomedue to the fragmentation of the public, the growth of digital and the ever greater presence of the giants of the web », recalls Berlusconi. «On the contrary, Mfe is one of the few broadcasters in Europe that has really created value. We followed a defined and concrete strategy: focus on the core businessthat is, the advertising sale through a national, warm and modern television product, which can be used on all other platforms. Many operators, on the other hand, convinced of the decline in television, have diversified by investing in other business, especially digital. And today they are in difficulty ».