McDonald’s overcomes Starbucks after 10 years: among the restaurants is the brand that is worth the most in the world

McDonald’s sandwiches beat Starbucks coffee. According to the classification of Brand Finance this year For the first time since 2016, McDonald’s has regained the position of catering brand of greatest value to the worldwith an increase of 7% to 40.5 billion dollars. The chain has passed Starbucks, now in second place after keeping the record for eight consecutive years. In 2025, the value of the Starbucks brand dropped by 36% to 38.8 billion dollars.

The difficulties of Starbucks

That Starbucks is in crisis is known: in February the coffee company fired 1,100 employees globally. According to Brand Finance data, the decline in the value of the brand touches the United States and China in particular, where they would be down « reputation » and the propensity of customers to recommend the brand. « These drops highlight a growing misalignment with customer expectations and a growing dissatisfaction of consumers, with consequent decrease in sales, » they explain to Brand Finance.

In the ranking, KFCs then stand out with a growth of the growing brand of 8% to $ 15.4 billion, subway growing by 12% at 8.1 billion dollars and Taco Bell falling by 3% at 6.9 billion dollars. Chains that maintain all their positions from 2024, respectively to the third, fourth and fifth place.