Maurizio Cattelan in Piazza Duomo for the first event for breakfast in the history of Milan

The Cattelan event in Piazza Duomo

There are those who say five hundred, there are those who say more than a thousand. « A million perceived, » jokes Nicolas Ballariocreator with Maurizio Cattelan from the First demonstration for breakfast in the history of Milan. As in any self -respecting manifestation, the numbers are not the most important thing. In any case, it was a success, especially if you consider the timetable. « We did everything to discourage people to come, the alarm clock soon is not from everyone. » The appointment, like last year, is at 7.00 in the morning in Piazza Duomo.

The opportunity is The cheerful endcollective event that starts the Milanese art week. « It is the final opening of the Art Week, or to put it with Cattelan ‘the terminal opening’», comments Gianfranco Maraniello, director of the Twentieth century museum which together with Living promotes the event, on the day of Exit of the April issue with Corriere della Sera.

Yes, because today everything works on the contrary. « Let’s start the day from the end » It is the slogan of the event that has dragged characters of all kinds in Piazza Duomo: the councilor for culture Tommaso Sacchi, the new president of the Maxxi Maria Emanuela Bruni Foundation, Roberto Pisoni of Sky, Paride Vitale, Umberta Gnutti Beretta, real or presumed artists, curators, many students and several design addicts, all marked live by Maurizio Cattelan with the stamp Smile It’s the end.

« The likely is increasingly interesting than truth »says the journalist and popularizer Nicolas Ballario live on the Living Instagram channel. Moreover, the idea was born from An article released on the Living pages in November 2022. «For some time I have been meeting him every morning in Piazza Duomovery soon, « Nicolas wrote on that occasion. «Mine is insomnia, his instead has always seemed to me the natural belonging to the club of the great captains of industry, who never get up after five in the morning: Mary Barra of General Motors, Oracle’s Mark Hurd, Tim Cook of Apple, Howard Schultz of Starbucks, Ursula Burns by Xerox, Robert Iger of Disney, Indra Nooyi of Pepsi, Paul Polman of Unilever. We both live around the square – so he tells me – and that hour there are no policemen. We got used to borrowing two chairs for a few hours. We read the newspaper while he waits for it to open the Cozzithe first swimming pool entirely covered in Italy, where Maurizio swims every morning ».

And after a first meeting for a few, a flash mob organized in the deaf Last year to kick off the design weekthis year the breakfast has turned into a « colander », complete with signs: Living or Die, eternity now, thought dead, thought of Risen, You Never End, All You Need is living.

A procession that from Piazza Duomo moved to occupy the atrium of the twentieth century museum in search of coffee and brioche, and then close with the surprise arrival of a group of mariachi who, on the notes of Cielito Lindo And The cucarachamade the audience remained in front of the facade of the Cathedral.

Will it be refined? « Surely! But we have to exaggerate it, next year we come with the band and the choir of the Alpine troops », they promise Cattelan and Ballario.

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