Maserati, sales down: now Stellantis also evaluates the assignment hypothesis

The first quarter of 2025 saw an Italian car production of less than 110 thousand units, a fact that represents a drop of almost 36% on year. The future of MaseratI who recorded an operational loss of more than 260 million in 2024, although more than 100 jobs have been suppressed. A little over 11,000 cars were delivered against over 26,500 in 2023, although prices have been lowered. Certainly the confusion created by duties in the United States complicated the context, John Elkann He went to the White House to ask for support since the brand makes over 40% of its ownership transfers.
The real fault of the decrease in registrations was caused by the Chinese market, which has electrified at very high speed.

The investments and product plans of Maserati have been deleted, even those prepared to present a electric supercartrying to find other commercial outlets in countries such as Indonesia, Korea and Japan. Now we speak openly of renunciation by Stellantis for the brand that had always been considered « the hidden treasure » within the group, since no collaboration has been found with other partners unrelated to the group with which to share technology and costs. Elkann, trying to overcome the problems, commissioned McKinsey & Co to find concrete answers, analyzing the possibilities of purchase by other manufacturers who could be interested in the Trident brand. A game, that of the possible transfer, which however sees the government from the government to exercise the Golden Power tool. A lever envisaged in case of operations that could have effects on strategic sectors for national interest.