market growth forecast for 2025

After active growth, the rate of development of the business tourism market begins to slow down. According to the results of 2025, the segment turnover can grow by 15%, to 1.21 trillion rubles, while a year ago an increase of 27%was recorded. Companies strive to optimize the costs of business trips by choosing cheaper options for placing their employees and abandoning part of their trips.

The volume of the business tourism market in 2025 can grow by 15%, it is predicted in the Union of business tourism agencies (garden), up to 1.21 trillion rubles. The market growth rate in this case will slow down. In 2024, its volume, according to the garden estimates, increased by 27% year by the year, to 1.05 trillion rubles. The “AeroCulub” also predicts that the market growth rate this year will be lower than 10-15%than a year ago. Analysts of the platform for organizing the missile business trips expect that the market this year will grow by 10%.

In 2025, the growth rate of reservations became more moderate than a year ago, Lyubov Vasilyeva, head of the Islander of the Commission, states. In January – April, according to her, the number of reservations increased by 28% of the year by the year. According to the results of 2024, the company talked about increasing sales by 61%. Galina Polishchuk, managing director of the corporate business of Vipservice, also notes a moderate correction of the growth rate of business tourism market.

The Managing Director of Aerocluba Julia Lipatova says that in January – April of this year, the number of flights of business tourists in Russia decreased by 4% of the year, although the average duration of the trips increased slightly. “Companies send employees on business trips less often, but make them more productive,” she argues. Director of Marketing and Communications “Rockets” Daria Lukyanova-Zubitskaya says that the number of reserved travel services in January-May decreased by 7% of the year by the year.

Vasiliev’s love recalls that in 2024 the market grew to a low base, adapting to new conditions. Galina Polishchuk fixes that companies are quite actively optimized by Trevl-Budgets. Business, according to her, can shift the focus on hotels of the middle price segment. Another example of savings, Mrs. Vasiliev calls the refusal to accommodate employees in hotels in favor of apartments.

Optimization of expenses restrains the growth of the business tourism market in monetary terms, despite the increase in prices. The night in Russian hotels in January – Aprit on average cost business tourists of 6 thousand rubles, in foreign – 18.5 thousand rubles. By the year, the indicators have increased by 12% and 9%, respectively, noted in the “Island of the Communities”. According to Aerokluba, flights of business tourists in the economy class in January -April went up by 9% of the year, up to 14.7 thousand rubles. For a ticket in one direction. In foreign directions, the indicator decreased by 10%, to 40.4 thousand rubles. Business should adapt budgets primarily within the country, states Julia Lipatova.

Last year’s growth in the business tourism market largely provided the growing number of business trips abroad. If the total number of trips increased by 15% by the year, then in the away segment – by 49%, they say in the garden. Business trips in Russia became more than 5.6%. But their share in the total structure of demand is significantly higher: 86% in 2024. In the “Island of Barches”, the share of Russia in 2025 in the structure of demand is estimated at 80%, and international areas – at 20%.

Julia Lipatova notes that the work of companies to build new contacts is partially completed. Trivio procurement director Alexei Ageev says that companies are now increasingly evaluating the need to travel in terms of appropriateness and strategic importance.

Although factors remain on the market, on the contrary, contributing to the growth of the business tourism market. Stepan Mastryukov calls the head of the Onetwotrip service, among them, the development of Bleisure trains, during which travelers combine business and entertainment goals. Lyubov Vasilieva believes that the market will stimulate, among other things, state -owned business development in the regions.

Alexandra Meretsalov