Luxury as experience in the real estate market

For a few years, the concept of luxury real estate was associated with characteristics such as large areas, noble materials, good finishes and a privileged location – a luxury property always completed some of these requirements. Those who bought a luxury housing clearly had an unusual purchasing power and the house became a reflection of it.

However, this definition has been significantly evolving in recent years. Currently, the real luxury is no longer only in aspects such as the finishes or materials used, but in the experience that the property provides. Luxury has become something that feels. A house has become an extension of their lifestyle and personality, a space where well-being, tranquility and authenticity is valued above all.

This transformation also reflects the significant changes that have been accompanying society in recent years, where there is a growing appreciation of free time, Work-Life Balance and emotional well-being. Following this, also the concept of luxury property is more oriented towards functionality, emotion, comfort, identity, tradition, innovation and practicality.

There are also other trends that illustrate this paradigm change in the luxury real estate market, for example, sustainability, which has gone from peripheral concern to an indispensable criterion; the design Of the houses that also has a more emotional and increasingly oriented dimension to provide comfort, to ensure the functionality and practicality of the property and to show a part of the essence of its residents.

Another trend that has been gaining proportions is personalization. Exclusivity and attention to detail are aspects that have been increasingly valued. Services such as conciergepersonalized deliveries, private gyms or chefs At home they are often among the most sought after amenities for those looking for luxury, as it is also measured by the ability to anticipate needs and offer discreet and effective solutions.

In addition, the real estate consultant also has the mission of perpetuating the concept of luxury and personalization in its service. This luxury ideal should be transmitted from the first contact and extend far beyond the signing of the contract, which covers from selected properties to the services to the recommendation of services, undergoing legal councils or contacts with interior designers, all in accordance with customer needs and requests. It is this sensitivity, this attention to detail and this constant care that transform the buying process into a luxury experience.

The role of the real estate consultant, therefore, gains the mission of understanding lifestyles, interpreting desires and accompanying each client closely and personalized.

The luxury goes far beyond a property, is a lifestyle, a way that space is lived, meaning and personalized. It is not just about having something valuable, but of experiencing a lifestyle aligned with one’s personal values.

Sales Director of Engel & Völkers Lisboa, Oeiras and Setúbal