Loud conversations and telephone use in the room: is cinemaetiquette dead?

Martin Scorsese no longer goes to the cinema. It is a sentence that I only expected to read as euphemism, at the start of a necrology. But Rolling Stone-Critic Peter Travers wrote on his blog that the 82-year-old director avoids the cinema because of film-goers who « make phone calls », « get barrels full of soft drinks » and talk loudly. And that is more than messing around about the youth of today; In the past year, there is a lot of discussions about cinema -tiquette in the film world.

Cinema behavior has changed – 20 percent of teenagers use their phone in the cinema, Research showed this year From the University of Southern California. In addition, journalists and film -goers notice more disruptive behavior than ever. Mainly with the films that attract a large audience that does not often go to the cinema. During impressions of Barbie Vechts were filmed. During the day Deadpool vs. Wolverine Visitors filmed themselves and the screen en masse. Bee Wicked Musical fans filmed themselves while they jank the final song. And changed three months ago A Minecraft Movie Film rooms, also in the Netherlands, in Pandemonia. Filmgoers shouted dialogues from the film and jumped each other shouting on the back at the moment when a monster rides a chicken (with long IJ, yes).

« Something has changed in the behavior of film -goers after the pandemic, » said an anonymous film vessels Variety. The argument: The Lockdowns made everyone slavishly at streaming services. Movies became Pavlovisch associated with living room behavior: chatting, doom scrollingTap. The Guardian wrote that the rules of « cinema etiquette » are « forgotten. » However, there is more to it than further wear of the good decency. It is a cultural change, driven by the internet, but also by filmmakers themselves.

After the pandemic, a new generation went to the cinema independently for the first time – a generation that grew up in an internet world that deals fundamentally differently with entertainment. Online ‘content’ and ‘memes’ are meant to copy and share, usually with your own addition – the more that happens, the more popular it is. Films increasingly overlap with online content because film studios hook on internet jokes and influencer trends to sell their films. Like this Film star Ryan Reynolds frequently shared online videos From cinema screenings from Deadpool. Wicked,,  » Madame Web and Morbius Internet jokes made a large part of the marketing campaign – as jokes about the Histrionic interviews of Ariana Grande and Cynthia Erivo went ‘viral’, that was also promotion for the film. And Minecraft Is the pinnacle of Meme-Markerting; less a movie than a coat rack For as many internet jokes as possible. The film talks to the internet – and the room talks back.