Louane unveils her song « Maman » at the Stade de France, during the Six Nations Tournament – Liberation
Louane has a common point with Taylor Swift : She sang in a stadium in France full to crack. But not for a show of more than three hours: the daughter of Pas-de-Calais was satisfied with a song, this Saturday, March 15, at the half-time of the France-Scotland match Six nations tournament. The one that will represent France, on May 17, at the Halle Saint-Jacques de Basel, during the 69th Eurovision song competition. A month and a half after the announcement of his participation, the artist put an end to the suspense by revealing Mom, An unprecedented title with which she will try to do better than Slimane last year, which had finished in fourth place with My love duringAn edition marked by lively geopolitical tensions.
Suspended in the air, flying over the lawn of the Stade de France and an army of drums, Louane bet on a voluntarily striking staging, both sober and spectacular – the sequins and the flames always making their effect. All in contrast, however with the emotion of the song, in which she pays homage to her mother, who died in 2014, and where she approaches mourning when she was a teenager: “I changed, I grew up well. /From you I kept everything that I am. /I'm better, I know where I'm going. /I stopped counting the years. « It is also his own maternity that the artist decided to sing (« Now it's me that she calls mom ») Until the conclusion of the performance where his daughter's voice resonates in the stadium.
In recent weeks, Louane had largely maintained the vagueness on the chosen title. « It is a particular song for me, it is very personal. It is both my musical universe and, oddly, it is unprecedented ”, had she just said to Release. Mantra that she repeated during all her interviews. If nothing more had filtered until Saturday evening, Louane, a long discreet about her personal history, had nevertheless sketched a tribute to her mother. In a video published on his social networks on January 30, the artist's voice, accompanied by family photos, evoked the wish of his mother to see her on the Eurovision stage: « You dreamed of seeing me mom, without knowing that it could happen one day. (…) So what you know: I'm going to do it for us, I will do it for our dreams. ”
If online bettors will undoubtedly be sensitive to the extraordinary staging offered by the Stade de France, the head of the French delegation, Alexandra Redde-Amiel, interviewed by 20 minutes, had warned that the scenography presented to Basel would be « Very different ». The performance of Louane provides proof that France Télévisions has a little more refined its strategy to put an end to the forty-eight years without French victory in the musical competition-and liberate Bird and child by Marie Myriam. First, by choosing an established and popular artist, and therefore able to arouse support from the French public. But it was especially with this Super Bowl way that the French delegation intended to make an impression. The choice of the Stade de France, to unveil Louane's song, thus offers it a strong exhibition, guaranteed by the 80,000 people on site and the millions of viewers of the rugby match. Especially since this year, unlike 2024, where The title of Slimane had been one of the first to be revealedthe French delegation had chosen the suspense. Before this Saturday evening, France was thus one of the last two countries not to have unveiled their song, with Georgia.
The French Televisions teams, however, had trouble convincing Louane. Despite the dream of his mother and a lively family passion for the competition, the artist discovered in The Voice had refused twice. Before giving her agreement for this 2025 edition, she made sure of the agreement of her siblings to evoke their childhood, and especially their support. Because, as she had explained on France Inter at the end of January, her participation represents « A big risk for (his) career », being able to « Put all that (which she has) ».
But after the years 2000 and 2010 complicated for France, the good results of established artists, like Amir, Barbara Pravi Or Slimane, have undoubtedly reassured her. Far from the cheesy image that still sticks to his skin, Eurovision also offers a springboard for many participants. An issue that Louane has understood: « I'm not going to do like. I go there to win ”, she recently confessed to Release. Before his performance at the Stade de France, the artist also placed himself in the head trio of the online bettors, with Sweden and Austria. A good omen. Like the tricolor rugby team, a winner of the Six Nations tournament, France can hope to achieve a double with a victory, this time at the 37 nations tournament.
