Letter to the editor. The skin cream makes Madeleine leaving the royal house

Madeleine Bernadotte seems to have tired of the princess life, and is now striving for a career as a seller of skin cream. At first glance, this may seem like an exciting initiative, but it also raises a number of questions about ethics and responsibility.

Is it really appropriate for a member of the royal family to use his title and influence to market commercial products? According to Hove’s press release About her entrepreneurship in the skin cream industry, she will do this without a princess title. Despite this, it is all marketed with the princess title all over the world in this now.

Through her actions, Madeleine Bernadotte breaks the agreement with the royal house when, under the title « Princess Madeleine of Sweden », she launches her company. The fact that the court’s press department considers that it has to comment on the whole clearly that the princess’s entrepreneurship cannot be decoupled from the royal house.

How does this affect The constitutional neutrality of the royal family? Royalty is expected to represent the entire nation and stand above commercial interests – this is one of the reasons why they are financed through the apanage, that is, our tax money. By that Using his Royal Instagram account To market her brand, Madeleine blurs the boundary between her public princess role and her private business interests. This has already led to Criticism and notifications to the Advertising Ombudsman and the Consumer Agency for lack of advertising marking

It would be reasonable for Madeleine Bernadotte to take the step fully and actually resign her position and role as princess and representative of Sweden and the head of state. She cannot be both a princess who will represent the country and the entire population while using her position to market commercial products.

She can also discuss this conflict with her husband, who declined the Printer title to be able to do exactly what his wife now seems to want to do, namely conducting business. Probably the incompatible in the two worlds is clear to ordinary people but incomprehensible to a native royal.

The Madeleine Bernadotte now done is to clearly show the unreasonable with an heritage monarchy that binds an entire family to an office. But it also shows the unreasonableness of what the heritage monarchy brings with them to those born to reserves, a position in a vacuum between deputy head of state and nothing.

We would like to thank Madeleine for this and hope that this is the beginning to the end for our out -of -date state of affairs!

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