Leif Zern: Click belongs to the invisible powers
I wrote Some lines that the cultural pages have been exposing the reader to small emotional outbursts for some time and suggested that it could be about « clicknoja » (DN 5/5). There was apparently no original observation, because how could Åsa Beckman otherwise write that she « laughs out loud » every time she hears the word « click » mentioned in a similar context? According to Beckman « such a ignorant and stupid statement that is always formulated by people strikingly far from the everyday life of a cultural page » (DN 11/5).
Certainly. If it were not as stupid to believe that clicks are necessarily about critics and cultural journalists who are looking for attention. It has never fallen into me. The click economy is a system. Suddenly, the gaze is twisted in another direction. Recently, for example, it was about Expressen began to turn classic book notifications with troops. Imagine the idea that Olof Lagercrantz had disconnected with a troke between Lars Ahlin and Gunnar Ekelöf.
Click belongs to the invisible powers that, like the algorithms, sneak into everyday life, all sincere and hard -working critics despite
Today the most natural thing in the world. I also remember the crisis feeling – yes, that is the right word – that appeared when Dagens Nyheter merged its theater editor with the cultural editorial staff. Many feared that the cultural part with their prestige would devour interest in theater, film, music and other pleasures. I was carefully positive because I disliked the old division in high and low. Don’t know if I was right.
Åsa Beckman strikes wide open doors. Clicks belong to the invisible powers that, like the algorithms, sneak into everyday life, all sincere and hard -working critics despite. We just need to sit back quietly and wait for the paperless newspaper. As Alexandra Borg summarizes in her contribution to the debate, Crystal clear: « The careful, serious conversation about literature is being fade away, institutionally as material. It is not necessarily a crisis in a dramatic sense, but a shift where we should ask ourselves what we are losing » (DN 9/5).
Nothing to laugh out loud, either near or at a long distance from a cultural page’s everyday life.
Read more texts by Leif Zern