Leader: Why are the rulers of cowards to defend themselves?
Foreneede Care is not just one Family -owned care companywhich you highlight on your website. This is also the third largest in Sweden when it comes to running the elderly.
Now shows DN’s review on unacceptable shortcomings. For example, it is about too low staffing and poor care. Mice and rat traps in the premises. And this fall described The staff in an accommodation workplace as « a haunted house in a horror movie ».
It has gone so far that the company has been required on the white. And some agreements have been demolished.
What has it then Foreneede Care’s CEO, Madeleine Lundström, to say to her and the company’s defense?
Nothing.
Instead, the newspaper’s reporters receive emails from the Marketing and Communications Manager, Roy Sundvall, who, however, do not answer specific questions- for example about the mice. He is content with a general statement, including that a small part of the business has had challenges and that DN creates a misleading image.
It is not enough in response.
Regardless of whether an elderly home is run under private or municipal auspices, care is paid with tax money – that is, by all of us. It is the same laws and rules for quality for all. And the smallest residents can expect from an actor who handles their money is proper answers.
It does not only apply in welfare. Power follows responsibility and then includes responding to criticism in the media, which acts as the public’s extended arm, which many heights do not want to be known.
It is more important to explain why it is mice in the room
Media managers testify that rulers are increasingly ducking responsible interviews. And to the extent that they respond, it is not infrequently written, which makes it difficult to ask relevant follow -up questions (SVT 22/11 -23).
That way It is perhaps no wonder that the CEOs for the first to the fourth AP funds have refused to stand in oral interviews with SVT. But that does not mean that it is acceptable that they refuse to explain why they have gone around the ban on buying unlisted shares directly – to invest pension money in Northvolt – which according to SVT ended with the disappearance of SEK 5.8 billion (SVT 7/4).
The same applies to government ministers who noble the most knowledgeable reporters in their ministerial area. Or when elected politicians say no to comment on reviews, but yes to « Simple“Context, as a conversation with influencers.
For sure, it is both fun and safe to spread without a bump. But it is more important to explain why there is mice in the room.
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