Lays a skyr on the table of Arizona-residents
« We started this project four years ago, originally it was just to be in the shops, but we took a little change in direction, » says Unnar Helgi Daníelsson, pioneer and innermost cups in Thor’s cage in the hot desert land of Arizona, in another Arizona City, Scottsdale, as well as more places in Phoenix.
« An Icelandic caterer has his way to offer Americans a healthy fast food with Grand Avenue in downtown Phoenix, » writes the Phoenix New Times local media on his website.
Similarly alien and deep fried snickers
« This is basically fermented milk, » says Unnar in an interview with PHT in his attempt to explain the phenomenon of Skyr, which is the inhabitants of Arizona similarly alien and Icelanders are deep-fried Snickers chocolate that recently carried the heavens on the annual and annoyed Arizona State Fair.
Named Americans pick up in the sky, and here you can see supermodel Barbara Palvin and actor Dylan Sprouse wave his scanners in the joy of fermented milk extract east of Iceland, a lifeblood of the balloon.
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The pioneer continues at the local newspaper, and says Skyr has kept life in Iceland for cold winter months since time immemorial, its abundant protein content and limited sugar are among those who distinguish it from others and duties of dairy products.
We mbl.is says that Unnar says that a dream related to the project that was originally supposed to be in the shops was to turn the poem old into a cross and open its own restaurants. Obviously, it is desirable that the thunderback Thor has a member of the name, the incarnate of loyalty and the fitness of Nordic mythology, which has, in particular, appeared to Americans in mischievous superhero films, where the primary source of Snorri-Edda is misinterpreted by the ability.
Less case than thought
« I went to Phoenix to look at the situation there, we opened three places there the previous day, » says Unnar, and since then, the idea of opening a kind of production kitchen for the places in the city has sprung. The strategy is set at the opening of five places in the city in collaboration with the La Fitness fitness chain « much fewer than one thinks what skyr is so it is fun to introduce it to people who are very interested, especially about the Icelandic connection, » he continues.
Customers of Thorskyr cools off on the sun in Phoenix with a typical street scene of this low -rise capital of Arizona in the back where a single house put a glimpse of most neighborhoods outside the city center.
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Is it complicated to bring the opening of Icelandic restaurants to the cup in the United States?
« No no, this is a much less issue than you realize, » replies Unnar, « I have given a talk for the Icelandic Agency where I have told other pioneers to just jump on this and make their dreams come true because it is much simpler than you think. »
Juicy entrepreneur moves in skyr
Unnar is not a newcomer to the business, but he launched the safa chain Joe & The Juice in Iceland in 2013 and is utilized from that project with the opening of the Thorskyr now. « Then I was working with a party that is leading this project now and has a lot of experience. He leads this resilience with me as well as the former Senate member of Idaho is the CEO of the company, but he is also the CEO of Pitapit who counts about 600 places, so they have done this before, » he says.
The focus is on keeping the project fun, at least in the beginning, « until this becomes too much suits, » Unnar says, laughing. He is asked about the reception of the Arizona skyr, although a short time is open.
The look of the places is fresh and you can see all the Icelandic flag colors on the front of this branch.
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« People like to get something Icelandic into the neighborhoods and we are styling into the loyalty that is lacking in American society and people are very happy. Good Morning Arizona discussed us last week and had a live broadcast from the place.
What are the company’s future plans?
« We are a skyrk company that is planning more activity, » replies Unnar, telling the side project, so -called smart cooler, small skulls that will be widely found around Phoenix, such as in the workplace. « We will come there daily with ready -made skulls and healthy fast food. We are going to gain a foothold in most places with smart cooler, » Franchise « (utility for the operation of chain places) is naturally just the future, » says Unnar Helgi Daníelsson.
