Kaliningrad entered the five most popular Russian resorts
The Kaliningrad region was among the most popular summer resort areas for domestic tourism, increasing its share in the structure of sales of tours and airlines one and a half times. Due to high demand, the cost of accommodation in the region increased by 30–40%per year. Tourists consider the region on the Baltic coast as an alternative to the Krasnodar Territory. Among other popular options are Crimea, Dagestan and St. Petersburg.
The Kaliningrad region entered the five most popular Russian resorts among organized tourists, calculated in Travelata.ru. During the year, the share of the region in the sales structure increased from 4% to 6%. This allowed him to get around the popularity of Loo under Sochi. In “Flight.ru” they say that the share of the Kaliningrad region in the structure of sales of summer tours increased from 7.9% to 9.9% per year. The direction is in third place in popularity among internal. In the tour operator, Russian Express “Kommersant” explained that Kaliningrad is now one of the most armored city directions.
Air Siles notes that the share of Kaliningrad in the structure of sold air tickets for the summer for the year increased by 1.5 percentage points, to 6%. In ONETWOTRIP, the share of Kaliningrad in summer sales increased from 4.4% to 7.5% per year, and the total volume of tickets sold for the summer added 70%. In Yandex Travels, they also recorded an increase in the share of Kaliningrad in the structure of sales. The trend can be traced, despite the increase in the average cost of the flight there – by 39.6% per year, up to 16.8 thousand rubles.
Ksenia Andriankova, head of the Turgot reservation service, says that trips to the Kaliningrad region are perceived as available thanks to a wide flight program. On the Baltic Sea there are opportunities for a beach holiday, she notes. The growth of interest in the Kaliningrad region is traced in the context of a reduction in demand for traveling to the Krasnodar Territory. According to “Slight.ru”, the share of the region in the structure of sales of tours in Russia for a year dropped from 50.7% to 33.1%. Demand for Anapa for a year decreased by 65–70%, Sochi and Gelendzhik lost about 20%, noted earlier in Alean. The negative trend is observed after the spill at the end of last year in the Kerch Strait of the fuel oil.
Alean explains that the demand for the Kaliningrad region is restrained by a limited number of rooms: tours to hotels of the average price segment on the coast were sold back in January. Only expensive apartments and hotels of a high segment worth from 35 thousand rubles remained. per day. A limited offer led to rising prices. The Russian Express notes that the average cost of a tour sold in the Kaliningrad region for a year increased by 34%, to 118 thousand rubles.
According to Ostrovka, the average cost of a reserved night in the Kaliningrad region for June -August amounted to 7.4 thousand rubles, which is 16% more than a year by the year. Alean notes that accommodation prices in the region rose 30–40%per year, excursion tours went up by 15–20%. The deficit of placement in the region, according to the company representative, partially allow you to satisfy the apartments. Now they form 36% of the reservations.
The Kaliningrad region is not the only internal direction that shows this year the growth of sales by reorientation of the flow from Anapa. Initially, this trend was manifested in the Crimea. The number of hotel reservations on the peninsula for the summer increased by 28% year by the year, the island noted. Aleana calculations show that the popularity of Dagestan added 45%over the year, the Azov coast of the Krasnodar Territory – 15%.
Oleg Kozyrev, Marketing Director of Marketing.ru, says that the share of St. Petersburg in summer sales increased over a year from 10% to 14%. Alean notes that there are more requests for accommodation in the city by 25%. Travelers’ expenses here also show pronounced growth. The average cost of a tour sold, according to Travelata.ru, added 38.6%over the year, reaching 86.6 thousand rubles.
