Kajsa Haidl: Avicii’s « Let’s Ride Away » is empty and meaningless
Seven years have passed since Avicii died. I never met Tim Bergling myself, but only by following his career you understood two things. He was an introverted person. And like many other producers a perfectionist when it came to music.
I therefore remember how it was already released in 2019, when the first posthumous single was released, twisted in the stomach of discomfort. If the first and very atmospheric tribute concert held the same year Did I write in DN That it at the same time felt uneasy, and hoped that the first would be the last. That was not the case.
Rarely have a name well Been so exploited as quickly after death as Aviciis, although it is often done for the purpose of charity. Auctions have been built and a museum, auctions have been held, held, auctions, were made movies and written books. Nowadays, his name is mentioned thousands of times each month in Swedish media, since the Stockholm arena is called as it does. Which feels a little extra uneasy, because of the artist’s pronounced stage horror.
At the same time as his « Levels » became the official song for the World Cup in ice hockey, Per Sundin’s company Pophouse, in collaboration with the family, publishes a new Avicii album. Which is thus not one New Album without a collection of his biggest songs, supplemented with a new one to maximize publicity.
It is not possible to relate to the pale collaboration « Let’s ride away » in some other way. Steel guitar meets wind, stomp and song by Elle King. As the result of an instruction to AI. Meaningless.
In line with all AVICII initiatives If the dissatisfaction has gone from whispers to more open criticism in social media, where the Stockholm musician and friend Sandro Cavazza was the latest to mark. In an Instagram post he described how he was raised over the years to release the songs that he and Tim did, but that he consistently refused.
In the press release, the new release is described as a tribute to the artist’s timeless music. But the longer it goes, the clearer it becomes that the only words that can soon be associated with the name Avicii are money, intrigue and deep emptiness. That can’t be the point.
Read more:
Criticism against AVICII Auction: « Many of the things sold are not Tims »
