Jony Ive enters Openai: the former Apple design guru « will work on a new generation of devices »

Jony Ive takes the creative control of Openai’s design. The news, sensational, comes from Wall Street Journal and from Financial Times.

Sir Ive, named Baronetto by Queen Elisabetta, is one of the most famous designers in the world: for years it has been the alter ego of Steve Jobs in Apple, literally the other half of the apple. The man who created objects entered the history of design, such as iPhone and Imac, but also iPod, iPad, MacBook Air, Apple Watch and AirPods.

Openai, the company behind Chatgpt, will acquire « I », the secret startup of Ive, for 6.5 billion dollars. The British designer and his team in Lovefrom, the creative collective founded after the release of IVE from Apple in 2019, will remain independent of Openi and will take care of taking care of the next generation of products related to the artificial intelligence of the company of Sam Altman and the new devices of the company.

Altman and ive They worked for two years to a secret project to « bring people beyond the screens ». From this work was born a year ago « I », created by Ive with Scott Cannon, Evans Hankey and Tang Tan. Among the hypotheses advanced by Wall Street Journal There is the one that Ive and Altman have worked on « headphones and other devices with camera ».
The startup « I » was born in 2024 With the former Apple Scott Cannon employees, Evans Hankey and Tang Tan. «Hankey was Ive’s successor in Apple and remained in the company until 2023 – Bloomberg writes -while Tan guided the design of the iPhone and Apple Watch products until 2024. Cannon worked in Apple before co-creating the email email app, which was acquired by Dropbox « .
This super-team of creatives with « I » has decided to develop, design and produce a collection of products for an era of general artificial intelligence, the point where technology reaches cognitive skills similar to human ones. The team will now continue this mission in Openai: it will take control of the design of all the initiatives of the Altman company, from future versions of chatgpt to audio functions, from its app to other products.

Openi writes in A blog post on your site:
«This is an extraordinary moment.
Computers now see, think and understand.
Despite this unprecedented ability, our experience remains shaped by traditional products and interfaces.
Two years ago, Jony Ive and the creative collective Lovefrom, started collaborating with Sam Altman and the Openai team.
A collaboration based on friendship, curiosity and shared values ​​has grown rapidly in ambition. Provisional ideas and explorations have evolved into tangible projects.
The ideas seemed important and useful. They were optimistic and full of hope. They were stimulating. They made everyone smile. They reminded us of a time when we celebrated human conquests, grateful for the new tools that helped us learn, explore and create.
It has become clear that our ambitions to develop, design and produce a new family of products required a completely new company. And so, a year ago, Jony founded I With Scott Cannon, Evans Hankey and Tang Tan.
We brought together the best hardware and software engineers, the best technologists, physicists, scientists, researchers and experts in the development and production of products. Many of us have worked closely for decades.
The team Ifocused on the development of products that inspire, enhance and enable, will now be based with Openai to work more in close contact with the research teams, engineering and produced in San Francisco.
With the merger of Io and Openai, Jony and Lovefrom will assume creative responsibilities and in -depth design in Openi and I.
We could not be more enthusiastic ».