Johannes Klenell about Princess Madeleine’s skin care collection
Princess Madeleine let this week, via Instagram, announce that she launched the Skincare collection « Minlen » which will be the first « natural, responsible, multi-generation skin care ». Len is apparently the princess’s nickname which does not directly make the situation less unpleasant.
The criticism has not been absent and the strongest tobacco in the pot for many is the disclosure that the company Weleda, with which the princess is to cooperate, is associated with the anthroposophists. Founder ITA Wegman worked near Rudolf Steiner to produce the medical diet of the movement – or rather the lack of evidence -based one.
A collaboration with the company Would be « to open a door that can never be closed again, » says Aftonbladet’s Hove Expert Fate. You risk letting both homeopathy and Andetro in a serious business where titles are inherited through blood and pedigree.
Within me lives a phlegmatic environmentalist who cheers that the princess-an obvious sang winery-would have gone from Stureplansbrat to Hilma af Klint-Bianca Ingrosso.
But is it really Royal To sell anthroposophical skincare products as an influencer? The answer is apparently yes.
« The National Marshal’s Office makes the assessment that this private business can be combined with Princess Madeleine’s position as royal highness, » let the court announce.
The princess title, on the other hand, must not be used for the business operations. « I will use my name Madeleine Bernadotte in my work with the minel, » therefore wrote the princess on her Instagram account – funny enough with the Schangdobla username Princess_madeleine_of_Sweden.
We are talking about The classic problems with influencers where personal brand are mixed with their own person. But here with elements of both blue blood and astral bodies.
A time when real power is no longer symbolized by crown, apple and spiral but by self-realization, « interest on interest », cryptocurrencies, body shots and manosphere-charlatans
Of course, this makes Madeleine Bernadotte the perfect example of a modern royal in the last days of Rome where we are. A time when real power is no longer symbolized by crown, apple and sprout but by self-realization, « interest on interest », cryptocurrencies, body shots and manosphere-charlatans.
Princess British-American spouse, Chris O’Neill has her background in so-called Asset Management. Thus, venture capital companies that primarily invest in buying infrastructure and then streamline the same in the cost -effective possible way and then resell the holding when the value has gone up.
This means, for example, reduced property management and increased rents. By extension, a kind of depletion of society at large, but with huge profits for the investor.
When O’Neill was to genuine his princess, he was promised to no longer indulge in operations with interests in Sweden. He simply had to put that career behind him and instead, like a reality Disney Prince, take up employment on his brother -in -law London -based Enterprise Focusing on payment solutions for large companies.
A Skincare influencer from really old money meets Investment Banking. Venture capital, royal blood, anthroposophical skin ointment and instagram comers.
Yes you hear. This is a real Törnrosa story for 2025.
Possibly it is women’s hatred by me to say that there is something problematic in that an already toy royalty is trying to profit in selling homeopathic skin care to young girls on Instagram with the help of their blood -tied celebrity.
And misunderstand me right. Mysterious elements are not my problem with the monarchy. There, Norway’s princess Märtha Louise has been a clear example since she has married a shaman.
But if we are going to have these royal highnesses now-then I expect them to do their job as the last natural, responsible, multi-generation-hermelin mantles for wandering Sweden pictures they are. Not that they are nutritious grishes.
What else should we do with them?