Ivi online cinema can enter the Turkish video service market
The Ivi online cinema can enter the Turkish video service market. The company launched a separate IVI striming there, and its mobile application is already available on Google Play. The main catalog is made up of the series for which the service has acquired rights, as well as the releases of local TV channels. According to the results of 2025, the potential capacity of the Turkish market will be almost $ 1 billion, and in conditions of inflation in the country, the monthly cost of subscriptions exceeds $ 15. But experts warn that the online cinema will be in demand more likely among tourists from Russia than local users.
Ivi online cinema launched a separate website In Turkey, I discovered Kommersant. The Turkish IVI mobile application for Android is also available on Google Play. However, when trying to go to the site from the Russian IP address, the message “Inaccessible in your region” appears. When trying to change the language to the Russian site, it redirects the user to a local online cinema. Now there are mainly represented local dramatic series (DIZI), and viewing the releases of TV channels is also available. Among them – Now, ATV, Star, SH OW, KANAL D. You can get free streaming access within 90 days, the site said. The copyright holder and administrator of the resource is IVI LLC, follows from the user agreement.
To accept payments for subscription is authorized by SMTER GROUP LLC, registered in the Republic of Belarus, the document says. At the same time, IVI does not guarantee access to the service if the user pays it using Visa Electron, certain types of Mastercard and Diners Club International payment system cards. Kommersant interlocutors suggest that this may be due to the fact that Visa and MasterCard can monitor and block transaction. Ivi refused to comment.
According to Statista, the capacity of the legal video services market (Platforms) in Turkey in 2025 will reach $ 965.6 million with an annual growth rate of 6%. The average account for the user (ARPU) is $ 15.39.
Now in Turkey there are several online cinemas, among them- Amazon Prime Video, Netflix, as well as local Blutv, Tabii (previously- Izle, belongs to the Turkish television and radio corporation TRT), Exxen and Gain. Another video service – Disney+ – left the country in 2023 and completely stopped the production of content for the region. The reason was the shooting of the series about the founder of modern Turkey Mustafa Kemale Ataturke, which was opposed by the Armenian National Committee of the United States.
The Turkish market itself is strongly regulated. In August 2019, a law was adopted in the country that demands to register from streaming companies in the Higher Radio and Television Council (RTUK) in order to avoid the risk of blocking. He obliges the streaming services to apply for a special license, which costs $ 3.5 thousand, and also give 0.5% of subscribers per year. In 2020, the law on digital services tax entered into force, according to which gaming, musical and video platforms should sell products or sales taxes in the amount of 7.5%. In March, Reuters reported that the Turkish Antimonopoly Committee initiated a test of Netflix, Amazon, Blutv, Exxen and Gain to violate the competition of competition « by concluding exclusive agreements and other restrictive transactions and practices. »
965.6 million dollars
The capacity of the legal video services market in Turkey will reach in 2025, according to Statista.
The Gazprom-Media Holding (owns the Premier online cinema) refused to comment on the prospects for new streaming in the Turkish market. In Kinopoisk, Kion and Start did not respond to a request.
Ivi enters the stagnant market, according to “Kommersant” sources on the media market:
“Mostly the Turks are interested in TV series, so paid television loses to satellite broadcasting.”
They suggest that the service will be mainly focused on Russian tourists in the country due to integration with the Russian online cinema. According to the results of last year, Russia became a leader in the number of tourists who visited the country: their number exceeded 6.7 million, RIA Novosti reported with reference to the associations of Russian tour operators. However, the interlocutors do not exclude that in the future Ivi will turn the Turkish online cinema into a separate video service with its legal entity, separate subscription and positioning by analogy with the striming unit in Kazakhstan.
