“It’s a great day”

« It’s a big day in Salling Group, because now we can seriously start preparing the integration of Rimi and welcoming our new colleagues on the team. Rimi is an iconic company and the second largest player in the Baltic grocery market. Hagh.

« Rimi is financially strong, but together we of course have ambitions for more in both Estonia, litatu and Latvia. We will strengthen the market position by creating new and even better shopping experiences, including through new stores in all three countries, » says Anders Hagh.

After the Authority’s approval is now awaited merely the implementation of Closing, which is expected to take place on June 2, 2025.

With Aspire ’28, Salling Group has set a total turnover of DKK 100 billion. This must be done by strengthening the core business, making significant acquisitions and prioritizing innovation through the establishment of an investment fund, Salling Seeds, and strengthening the position outside the Danish domestic market.

Rimi has been owned by the ICA Group since 2007, but now the Swedish grocery group wants to focus on the domestic market in Sweden.

With the acquisition of Rimi Baltic, Salling Group will be present in six countries with almost 2,100 stores and almost 70,000 colleagues.