It is easier to murder the thirst
When I was recently in the supermarket, my gaze involuntarily fell on a shelf full of strange beverage cans. Poured by a malignant skull, they looked like they had sprung from a horror film. Since the cans were not in the beverage department, but near the cash register, they had to be something special: no beer, no lemonade and no energy drink. My curiosity was awakened. I had to grin especially with the printed slogan « Liquid Death – Murder Your Thirst ».
I took a can out of the shelf and looked at the ingredients. There was actually nothing more than « water » there. Still water in a 500 milliliter aluminum, and that at a proud price of 3.29 euros. The variety with carbon dioxide was right next to it, but cost 20 cents more. « Who buys something like that? » Was the first thought to come to mind. Mineral water brands are available in abundance and from salty to scarf in all flavors and especially in real bottles.
Someone thought it was a good idea to chauffeur water across Europe.
So someone thought it was a good idea to fill ordinary water into a metal can, to load them onto a truck, chauffeure through half of Europe and to put me in front of my nose in the supermarket – it is better not to worry about the environmental balance of the product. After all, the water comes from the Alps and not from the brand’s headquarters in the USA.
It is probably mainly the cool skull that makes buyers reach for the can. Otherwise you could just turn up the tap and murder your thirst in a much cheaper way. Then you would have a Luxembourg natural product in the glass that tastes good and hardly burden nature. But everyone as he likes. Get it!
From the life of the LW journalists
The “gazettchen” is an informal column in which the authors legally tell about their everyday experiences or even give an insight into their thoughts. This has a long tradition: On December 3, 1946, an opinion with the title « Today » appears for the first time at the top of the side left on the first local side in the « Luxemburger Word ». On January 13, 1971, the « Gazettchen », which has been extremely popular with readers, then became the « gazette », which has kept its Premium-Platz in Luxembourg’s top-class daily newspaper to this day and across all layout.