Interest in the opening of PVZ is reduced
A sufficient number of points of issuing orders of online stores have already opened in Russian cities, as evidenced by the fall of the interest of potential entrepreneurs in the opening of new points. Last winter, the number of applications for the launch of such a business decreased by 14% of the year, including due to fears, to fail and to suffer losses.
From December 2024 to February 2025, the demand for franchises of orders of orders (PVZ) decreased by 14% year and 23% compared to the same period of 2023, calculated at Franshiza.ru at the request of Kommersant. According to Topfranchise, in January 2025, interest in the opening of the Wildberries PVZ decreased by 19.6%, Ozon – by 12%. Entrepreneurs only grew interest in the opening of Yandex Market points – 23.4%, analysts said.
Yandex Market so far has a small cover of the network from the presented marketplaces, so the owners of other PVZs in the segment are actively interested in its franchise, says Anna Rozhdestvenskaya expert Franshiza.ru.
According to her, the fall in the interest of business in the opening of new PVZs of other marketplaces is associated with the saturation of the market, which is becoming increasingly competitive. In large cities, it is noticeable even with the naked gaze that the number of PVZs is higher than the demand for them: in some areas Ozon and Wildberries are located one after another every 50 meters, the founder of the Sholchev agency Evgeny Sholchev agrees.
Entrepreneurs can scare away the system of fines of partners from the marketplaces themselves. Only Wildberries revenue from fines and non -storage under the contracts of offers with sellers in 2023 amounted to 14.9 billion rubles, which is 76% more than a year by the year, the company reported earlier. The requirements for the issues of issuing orders and the responsibility of the partners of marketplaces are higher, says Yevgeny Chernitskaya, Executive Director of the Association of Participants in the Electronic Commerce Market.
Nevertheless, in Yandex Market, the growth rate of entrepreneurs in the opening of PVZs remains, and the number of applications for the opening of the issuance points in early 2025 doubled by half a year by the year, the companies say.
According to the Yandex Card service, at the beginning of March 2025 in Russia there were 185 thousand issues, which is 42% more than a year by the year. A year earlier, the growth was 51%, analysts said. The largest number of PVZs is open in Moscow – 16.5 thousand such points that is 38% more than a year by the year, in St. Petersburg – 7.5 thousand (31% more), in Novosibirsk – 2 thousand (29% more), Yekaterinburg – 2.7 thousand (39% more).
According to the results of 2024, in Russia, the number of Ozon PVP grew by 39%by a year, to 54.3 thousand, Wildberries – by 35%, up to 45.8 thousand, Yandex Market – 35%, up to 14 thousand, calculated in Infoline. Today, Ozon has more than 60 thousand points, Wildberries – 54 thousand, Yandex Market – almost 15 thousand, Kommersant reported in companies. Despite the highly developed structure of this market segment, partner PVZs still remain a promising business form, according to Wildberries. Basically, entrepreneurs are motivated to open new points of the low entrance threshold, minimal opening requirements and the possibility of quick starting business, added to the company.
Recently, development has been taking place mainly in small cities and villages, where there is no PVZ, the president of the Association of Electronic Trade Representatives Alexei Moskalenko says. The marketplaces themselves stimulate openings in small settlements. Yandex Market says that they intensified financial support for partners who want to open the PCA where they are not enough: in addition to a one -time payment, they can now receive monthly payments within six months. But in small villages to expect high profit is not worth it due to small turns of points, Evgeny Sholchev warns. Ozon says that they increased the volume of guaranteed income in the first six months of PVZ by 26% compared to last year.
Evgeny Sholchev believes that the boom of PVZ discoveries is already behind. It will be more difficult for entrepreneurs who have up to three PVZs to develop, therefore, according to Evgenia Chernitskaya, it will be increasingly possible to see ads on the sale of such a business.
