« Influencers’ School »: Content creators will study online
A new educational online platform will train and certify Bulgarian influencers how to be more responsible when creating and distributing content on their channels. « School for Responsible Influencers » It started soon with six video lessons of 30 minutes on important topics such as online harassment, digital well -being, the influence of media on adolescents and mechanisms for responsible behavior on the network.
The project is the result of the common efforts of A1, the Center for Safe Internet, the Bulgarian Association of Content Creators (BASS) and New Bulgarian University, established a month ago. Any influencer who wants to get involved in training will first have to go through its content from experts from the Safe Internet and BASS Center.
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For all who pass the training successfully, there will be diplomas for « responsible influencer »S All others who are interested in the training program, including parents and teachers, will be able to access the educational materials freely without passing a preliminary assessment of their online presence. The first educational materials will be available soon Here.
« We have been protecting children on the web for 20 years and we see that influenzers are increasingly influenced. They are digital authorities and the children are listening to them a lot, they imitate them a lot, » said Antoaneta Vassileva, a coordinator at The Safe Internet Center During the presentation of the Influencers School.
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She said that it was happening that children call a national telephone line for children 124 123 and share that content from some influencer has been disturbed or confused. « This is how we understand which influencers, often without asking, creating and distributing harmful or not very useful content, » she noted. Vassileva announced that in 2024 the center received a record 1.7 million signals.
« I believe that going through the six modules is just the beginning, because this will allow responsible influenzaes to meet more work in the face of businesses and brands, for which the school will be a great recommendation. I think that we are still upgrading and I hope this campaign is to continue for years, » said the President of the President. as Radostna Mama.
