Influencers like old Swiss military equipment
« Influencers are totally on old equipment of the Swiss army » – prices go through the ceiling
Influencers have discovered the quality of the Swiss army – at least that of the equipment of the past. High prices are paid on the net. Traders are happy about the hype.
A group of young tourists from Hamburg is in a shop for militaria and vintage things in Zurich. Several old card pockets from the Swiss army are on the counter. Some “Täschli” are worn out, others are tanned dark. There is talk about which bag best suits other clothes.
The buyer, a student in the polo shirt, is enthusiastic about the pockets: «I have already seen many such bags on the Internet! The bags are hip and mega -resistant – a quality that is no longer available. »
A quality that brings a high price: the Täschli in Zurich are traded for 72 Swiss francs. « The prices are often much higher on the Internet and then you still have to pay shipping and customs, » says the customer from Hamburg and finally pays his Swiss army card bag from the 1970s.
«Omg! Where can you buy these bags »
While many of these “Täschli” were sold for a five -year -olds until a few years ago, a look at the Internet is likely to be worthwhile: various such card bags from 90 francs are listed on the eBay sales platform. An original leather medical bag costs a good CHF 350 – without content.
Old backpacks and thermalists are worth even more, says a dealer and scene in Zurich. Old backpacks of the Swiss army are very trendy. Hundreds of francs would be paid for certain models. Old army backpacks for prices between CHF 250 and CHF 500 are sold on ebay.
Beautiful backpacks bring stately prices
Again and again old army backpacks are sold for high prices.
The sudden interest in the old equipment of the army comes from the Internet, explains the seller: « Some influencers are totally on old equipment from the Swiss army! » Old Swiss army bags show specialized accounts such as “Galen_leather”. The comments under a post show that the 95,000 followers want such a bag: «Omg! Where can you buy these bags? »Asks a young woman.
Another Instagram account with over 60,000 followers comes from Hong Kong and sells vintage military clothing from all over the world. An old bread sack of the Swiss army is presented here: « Swiss Army Quality » is under the picture. Influencers also carry the old military bags in front of an audience of millions and in the comment columns, the users ask the users where these bags come from.
Hype could break domestic trade
It is nice that the old military bags are well received on the Internet and at Hipstern, but also has its dark side, says the seller in Zurich: «If prices rise, people only buy these things because they find them cool. They hardly have a reference to this. »
While he speaks, two young women buy old « Schiffli » – the old hats of the army uniform. The women from the USA find the hats of Supercool: « You look mega and have a button with a Swiss cross in front – that’s a great souvenir that also looks great?» The “Schiffli” are available for 25 francs – no bargains for women, but they are worth their money, they say. « They also smell great for Switzerland, » both women say when paying.
Urban Gauch from the Bernese Gümmenen acts with old military articles. He also found that the demand from abroad has increased: «People are happy about the unique quality of the Swiss army material. You can’t find anything like that today. »
Suddenly army equipment is “en Vogue”.
