In Russia, the demand for lean products and dishes is growing
The beginning of a great post led to more than 30 percent demand in retail for thematic goods and plant foods, and a year by the year their sales can be added to a quarter. In addition to believers, interest in the Green Shelf is provided by consumers who strive to try new items and lead a healthy lifestyle more actively. This is also indicated by participants in the restaurant market, predicting the year by the year an increase in demand for a fast menu position by 20%.
In the first ten days of the Great Lent (March 3–12), the demand for the relevant goods (both lean foods and religious literature and products) grew by a third compared to the previous decade, the sale of products with the mark “for Ramadan” increased 2.2 times, calculated in Wildberries. Stanislav Bogdanov, chairman of the Presidium of the Retail Association (Acort), says that sales of alternatives to milk, products and desserts based on it with the beginning of the post increase by 30% compared to ordinary days, frozen vegetables, cereals, nuts and dried fruits – by 10–20%. A year by the year, the demand for goods of a lean assortment can grow up to 25%, waiting for Fix Price.
Great post In 2025, it took place from March 3 to April 19. It partially coincides with the month of Ramadan, which will last from February 28 to March 29. According to VTsIOM, in 2024, 18% of Russians planned to observe Veliky post. The indicator has been maximum since 2018.
On the Tvillel network, they say that in the first week of post (March 3–9), revenue for key lean goods increased by 40% compared to the previous one. The main contribution was provided by cooking, frozen products, desserts and vegetable meat. In « Magnet » they say that demand is growing mainly for sources of vegetable protein. In the first week of restrictions on the sale of canned beans, 31%added, plant analogues of milk – more than 30%, fresh mushrooms – 25%, lentils – 21%, peas – 7%. The Metro network celebrates steady growth of buying positions of a lean assortment.
Evgeny Shulepov, director of the EFKO, Brand Division, says that retail chains are now actively investing in the expansion of the Green Shelf. The demand of retailers for plant analogues of meat in the post, according to him, increases five times, for vegmados and lean mayonnaise – one and a half, vegetable milk – by a third. Stanislav Bogdanov says that, depending on the format of the store, a lean assortment may count from 80 to 1 thousand positions. Metro notes that a halal assortment for a year has grown by 12%. The film reported that the proposal of lean pies was expanded.
The Tasteville notes that 30% of consumers choose lean positions, observing restrictions, and 12% refuse animal products.
Everyone else tends to try new products or find lean dishes less high -calorie and more useful. Stanislav Bogdanov says that plant and vegetarian products are present daily in more than half the checks. Demand for products with the marking « Halal » steadily grows by 10-12% per year.
In the “potato crumb” it is predicted that in catering establishments the demand for lean dishes in March -April will grow by 20% of the year. In the structure of natural sales of the network itself, their share can increase over a year from 18.2% to 25%. The Director of the Development of “Clear Restaurants” (the brands “I want Puri” and “Hot Workshop”) Irina Izmailova says that in the first one and a half weeks of post, the traffic of institutions grew by 3% year by the year. They account for 9% of the assortment for special dishes. The operating director of the Ribambelle network Elena Naryzhnaya in early March notes an increase in attendance by 15% of the year.
Tanukifamily notes that the introduction of a lean menu usually does not reduce, but expands the audience of establishments: positions are attracted by vegetarians who come to try new items. The founder of the Teremok network Mikhail Goncharov, however, believes that there is no point in selling special lean dishes throughout the year: “Demand is not enough.” During the period of restrictions on their sales, good results are shown, although the main part of the guests continues to order ordinary positions.
Not all types of institutions mark the influx of visitors. Director for the development of the franchise network of Yakitoria restaurants, Alexander Muratov, says that traffic may decline. “This is a period of self -restraint and abandoning any amusements, including the pleasure of pampering himself with rolls,” he says. Gagawa marked a reduction in sales by 0.6% a year by the year, partially connecting the trend with Ramadan: the base menu of the Nelal-Frendley network.
