In Russia, prices for daily rental of apartments rose
Due to the lack of numbers in Russian hotels and the increase in prices for accommodation in them in May, when the demand due to long holidays reaches peak values, tourists are increasingly interested in daily rental of housing. For this reason, in the current month in this segment in the whole country, prices added 11% a year to the year. Of the most popular May directions, the most noticeable growth is observed in Moscow and the Kaliningrad region – 15–20%, respectively.
The average cost of daily rental of apartments for May 2025 in Russia in Russia increased by 11% of the year, to 3.67 thousand rubles. per day, calculated in the « Cyan. Analytics » on the request of « Kommersant ». Prices are observed in all key tourist destinations within the country. According to analysts, the cost of daily rental of an apartment in Kaliningrad in May 2025 increased by 20% of the year, to 3.97 thousand rubles. per day, in Sochi – for 9% for the year, up to 4.44 thousand rubles, in Kazan and Krasnodar – by 8%, up to 4.48 thousand rubles. and 3.01 thousand rubles. respectively. In Moscow, you can rent an apartment for a short time for 5.15 thousand rubles. per day, which is 15% more expensive than in May 2024, in St. Petersburg-4.29 thousand rubles, an increase of 9%.
Such dynamics is primarily dictated by long May holidays this year and maintaining the popularity of domestic tourism, says Marina Smirnova, head of the hotel business and tourism department of the CMWP consulting company.
Despite the growing competition with foreign tourist destinations, in the structure of flights to the spring holidays, the share of Russia decreased by only eight percentage points a year by the year, to 63%, counted at the Air Siles.
The number of business trips around the country increased significantly, which also affected the increase in the cost of daily rental, adds the head of Cyan. Analytics Alexei Popov. Only during the May holidays, the demand for the organization of business trips increased by 61% year to the year, counted on OneTwotrip for business.
However, this year, the main amount of reservations is concentrated in the segment of the daily lease, since the free offer in hotels was not enough to meet such high demand, the Yandex Travels noted. The lack of rooms in hotels is associated with a slowdown in the input of such real estate: by the end of 2025, the indicator will be reduced by 11.8% of the year by the end of 2025, to 690 new lots, it is predicted in the Nikoliers consulting company. Hotel operators are afraid to start new projects due to the long terms for the payback of such objects, said Alexei Popov.
Demand for daily rental of apartments in Russia as a whole grew by an average of 14% year by the year, calculated in Cyan. Analytics. The indicator increased markedly in the Crimea, which became an alternative to the affected fuel oil to the Black Sea coast of the Caucasus from last year’s spill, says Mr. Popov. For example, in Yalta, Alupka and Yevpatoria, the demand for daily rental rental in May 2025 increased by a year by a year, in Alushta, an indicator for a similar period grew by 91% of the year by the year, follows from the data of Cyan.analysts.
Tourists make a choice in favor of renting housing, since such options are cheaper than living in hotels, said Igor Kokorev, operating director of the Strategic Consulting Department of Strategic Consulting.
For example, in Kaliningrad, where there is a stable trend for a tourist flow growth, the cost of one night at the hotel during the May holidays was an average of 11 thousand rubles, which is 20% more than in April of the same year, they calculated Yandex travel. At the same time, analysts say, rent an apartment or apartments for the spring holidays in Kaliningrad can be for 6.1 thousand rubles, the price per month increased by 45%.
