In May frequent consumer goods cart – the cheapest lidl
On May 6, SeeNext shoppers, who visited the five largest retail chains in Vilnius and Kaunas, purchased a similar basket of frequent consumer goods. It consisted of 23 goods of different food categories – milk, meat, cereals and undergraduates, fruits and vegetables and drinks.
The study revealed that the amount of Lidl frequent consumer goods cart was € 36.80 and was the smallest of all retail chains.
According to the study, the cheapest dairy products were available on the Lidl retail chain that day, with a price of € 7.50. It is as much as € 1.40 cheaper than the most expensive dairy products at the retail chain store.
The lowest price on May 6 was also recorded for the products of cereal origin in Lidl, which was paid € 3.13 or EUR 0.37 less than the most expensive cereal -based retail network.
Photo by Lidl Archive
Low prices help ensure private brands
In the Lidl range in Lithuania – about 90 percent. Private brands that are manufactured in the same group of companies or ordered specifically for Lidl stores across Europe. Often they become a guarantee of success to ensure the best value for money.
The price of private brands is relatively low, as the Lidl International Group orders part of private brands in large quantities of thousands of stores in various countries. Such a large extent of orders reduces the cost of one product and, as a result, Lidl can offer customers these products at an attractive price.
Photo by Lidl Archive
The sales network only buys a product recipe from manufacturers and creates packaging according to special orders. In this way, buyers avoid additional costs associated with marketing of known brands or other non -production costs.
In addition, private brand products are often manufactured in the same factories as well -known international brands and their composition can be the same or even better quality. Lidl ensures the quality of its private brand products by applying extremely strict requirements for suppliers and manufacturers.
Lidl guarantees the quality of its private brands by applying extremely strict requirements for manufacturers and suppliers, both in Lithuania and in other foreign countries. In some cases, the requirements are stricter than the legal acts.
Photo by Lidl Archive
Currently, there are 81 Lidl shop in 29 cities in Lithuania: Vilnius, Kaunas, Klaipėda, Šiauliai, Alytus, Marijampolė, Kėdainiai, Telšiai, Kretinga, Mažeikiai, Tauragė, Jonava, Panevėžys, Ukmergė, Utena, Plungė, Palanga In Druskininkai, Rokiskis, Kaišiadorys, Nemenčinė, Gargždai, Moletai and Jurbarkas.
