In 2025, Easter cake will cost about a third more than a year ago
In 2025, the finished Easter cake for buyers will cost about a third more than a year earlier. But there was more choice: in addition to the product, on the classic recipe, pastries with the addition of Dubai chocolate – a culinary hit of recent months appeared on the shelves. It will turn out to be cheaper to bake the cake at home, since this spring an important ingredient – eggs, which increased prices for which a year ago was the subject of serious disputes of the authorities and retailers markedly.
Two weeks before Christian Easter, which in 2025 falls on April 20, the average cost of a cake bought on the Internet increased by 36.7% year by year, to 586 rubles, counted the FIRST DATA online cash desk operator. In the offline segment there is also an increase in prices for one of the main attributes of a religious holiday. According to the Perekrestok network (included in the X5 Group), this year on the pre -passerful days of Easter cakes on average costs 30% more than in the same period last year.
According to the analysts of the Chek Index service, this product was sold on average for 225 rubles in the period on April 1–14, which is 17% more than a year by the year. Usually, the price tag online is slightly higher due to a larger amount of packaging: for example, on the Internet the wader of the average price segment (more than 920 rubles) is purchased 3.6 times more often than in offline stores, analysts shared their observations. The most popular among consumers are Easter cakes weighing more than 200 grams, designed for several people, confirm in the Self -Cat delivery service, clarifying that the demand for them this year has grown by 77% year by the year.
Reeters surveyed by Kommersant explain the increase in the price of Easter cakes not only with general inflation, but also by the fact that this year there were more products with expensive ingredients – this can affect the average indicator.
For example, cakes appeared in retail with popularity gaining popularity with the so -called Dubai chocolate with cadaif (thin Turkish noodles) and pistachios. The cost of such a dessert on the pre -Poshal days, according to First Data, reaches 5.5 thousand rubles.
It is cheaper to cook Easter cakes at home. The cost of a set of ingredients for this baking on the shelves of large retailers decreased by 9.4%by a year, says Stanislav Bogdanov, chairman of the Presidium of the Retail Company Association (unites large networks). The calculations were based on the recipe for the classic cake, for the preparation of which it is necessary to 125 ml of milk, 15 grams of yeast, 90 grams of sugar, 2 eggs, 70 grams of vegetable oil and 350 grams of wheat flour.
In retail, wheat flour fell 13%over the year, on average up to 29 rubles. per kg, sugar – by 9%, up to 62.5 rubles. For kg, says Mr. Bogdanov. According to him, the eggs used for Easter not only for baking Easter cakes, but also for painting, in retail chains, fell into 29.6% year, up to 76.2 rubles. For a dozen. T-Pay Analysts Analysts of the T-Pay instant payments confirm that a week before Easter, from April 7 to April 14, 2025, the number of egg packages sold by 4%, and the average check was reduced by 12%, to 94 rubles. For a dozen. A year ago, when at the peak the prices of eggs and chicken in a number of regions increased by 27-30%, the authorities seriously took control of the pricing of these products in the production chain and retail.
The Easter basket of Russian consumers is not limited to cakes and eggs. The set also includes eggs for eggs that has risen in price in all retail sales channels, including offline and online, 7%, on average to 144 rubles, and cottage cheese, which grew in price by 19%, to 131 rubles. For 500 grams, calculated in the « Index Camp ». For this reason, by 14%, up to 630 rubles. The average price of cottage cheese Easter has increased.
If you take into account the finished cake, a dozen eggs and a set of dyes as the minimum Easter basket, its cost will be 499 rubles. – this is 8% more than last year, the Index Counted.
When adding to the set of cottage cheese Easter, its total budget will reach 1.12 thousand rubles, which is 10% more than a year by the year, analysts emphasize.
On the pre -Poshal days, the sales of attributes of this religious holiday are expected to grow on marketplaces. This year, the demand for Easter goods on Ozon increased by 3.3 times a year by the year. At the same time, the demand of the inhabitants from small cities is growing ahead of the pace – one and a half times faster than in general on the site. On Wildberries, sales of such products two weeks before Easter increased by 40% compared to the same period last year.
