In 2024, the French bought 42 new textile articles each on average, a record according to the organization Refashion – Liberation

The ravages of Ultra-Fast Fashion. New purchases of clothing, shoes and household linen reached a record in France in 2024. 3.5 billion new parts were purchased, 10 million per day, quantified on Tuesday, June 17 Refashion eco-organism.

This corresponds to 42 articles of clothing per person. An increase of 2.4 % compared to the previous year, according to this organization responsible for the government to support the fashion industry towards a more circular economy. Among these 3.5 billion new parts, 2.9 billion are clothing items, 259 million of shoe pairs and 362 million of household linen items.

To establish this panorama, Refashion analyzed the data that must be sent by the 10,000 brands that sell textiles in France. Asian platforms of the Shein type and Temu including.

After the « Inflationary pressure » From 2023, the household budget is released, explaining this resumption of the consumption of textiles and shoes, according to Vanessa Gutierrez responsible for studies at Refashion. Women’s clothing and men thus increased by 5 %and 3.6 %respectively, but the category knowing the highest increase is household linen, with more than 9.3 %. She is explained by « The arrival on the market of actors at affordable prices »according to the study manager, without naming brands.

On the other hand, children’s and baby rays retreat from each 0.6 % and 5.4 %, due to the drop in the birth rate and certainly the postponement of consumers to the second hand in this sector.

The study also reveals that consumers are more Companies selling exclusively onlinesuch as Zalando, Shein, etc. which recorded more than 29.9 % of sales in volumes, as well as balancers and storagers with more than 10.3 % sales. But « If we excluded these two categories, the market would be relatively stable »timed Vanessa Gutierrez.

If large food areas suffer from a 5.1 % drop in their textile sales, downtown chains and shopping centers are pulling their game with more than 2.8 % sales. The affordable prices are privileged with 71 % of the items purchased which are entry -level.

In addition, the Kantar and Refashion design firm also have conducted on the second hand which reached more than 63,500 tonnes in 2023, or 7.1 % of the overall consumption of textiles and shoes in France. More than a third of French people are customers and 4 % who declare themselves exclusive buyer of second -hand items.

The privileged channels of the second hand remain the purchase between individuals (vined, leboncoin, garage sales and flea markets …) or almost one in 2, followed by the world of the social and solidarity economy (Red Cross, Emmaüs …) with 33 % then companies selling to individuals (thrift stores, corners in stores …) with 21 %.