How Russian attractions replaces imports
Problems with the import of attractions have prompted Russian manufacturers of such equipment for entertainment parks to increase production volumes by an average of 50% of the year. The active development of local production is a consequence of high demand for this type of leisure from Russians and the state support of the industry. In addition, large entertainment zones more often began to open in the torgents.
The fact that according to the results of 2025, the production volumes of children's, family and extreme attractions in Russia can increase by 50% by the year, Kommersant reported in the Russian Association of Parks and Producers of attractions (RAPPa). The plans to increase the number of attractions were shared in the “attractions” (produces such equipment in the Altai Territory). This year, the company intends to release 30% more units of equipment for a year by the year. The Nizhny Novgorod Factory of Tales of the Tales in 2025 is ready to increase the production volume by 50% year by year, up to 90 units. One and a half times more attractions this year plan to make Volgograd attractions and Vostok.
The main driver of the growth of this segment is a high need for import substitution by the entertainment park operators, the partner of the CMWP consulting company Marina Merezhko states.
According to her, foreign equipment is available, but the customer has to deal with problems with payment, delivery and maintenance of such equipment.
In February 2025, the chairman of the board of the Ostrov Dream Holding Company Amiran Mutsoev said « Interfax »That against the backdrop of Western sanctions against Russia to serve the equipment existing in the territory of the park has become much more difficult. According to him, a reverse engineering system is used to produce some parts (a copy of a copy according to the existing model)-this allows you to create part of the products in Russia.
The low base of past years also influenced, when Russian -made attractions were not in demand, since imported equipment won in quality, assortment and level of service support, says Marina Merezhko. The industry developed by the Ministry of Industry and Economics stimulates the federal project developed by the Ministry of Industry and Economics, which provides for subsidizing the purchase of attractions, investments in R&D for manufacturers of such technology, says RAPP Vice President Igor Rodionov.
In addition, entertainment parks are in great demand among Russians, Olga Shirokova, partner of the consulting company NF Group, notes. According to her, the resorts, investing in such complexes, are trying to expand the spectrum of leisure and attract an even larger flow of tourists. The internal tourist flow in Russia, according to the results of 2024, increased by 18% of the year, up to 92 million, said Vice Prime Minister Dmitry Chernyshenko earlier.
The active opening of the amusement parks as part of shopping centers affects the volume of production, Marina Merezhko notes.
Such complexes usually occupy 0.4-7 thousand square meters on the territory of trade centers. m, says Vladimir Chernus, head of the IBC REAL ESTATE consulting company. The operators of such parks have special requirements for placement in shopping complexes: the height of the ceilings should be above 4.5 m, and the room should be located no higher than the second floor, the expert adds. According to the director of the Department of Trade Real Estate of the consulting company Nikoliers, Irina Tsarkova, the share of entertainment zones in the total volume of retail space reaches 15% and 10% in Moscow and St. Petersburg, respectively. For example, in 2024, at the Aviation Park Trade Center, he opened its complex with 7 thousand square meters. m of the entertainment operator Joki Joya, and this year it is planned to launch the Teikaboom by Ksenia Borodina children's park in the Hollywood shopping complex in St. Petersburg with a total area of 5 thousand square meters. m.
