How did you redesign the fashion Marie Antoinette’s courtyard?
With Marie Antoinette’s close relationship, Bertin played a significant role to make France become the center of fashion
Photo: Northfoto
Rose Bertin in the XVIII. He was a key player in the fashion of the 20th century French court and was also the fashion minister of Marie Antoinette. Its innovative marketing strategies have influenced not only the development of noble trends, but also the development of the fashion industry. Bertin’s style and taste was decisive for the royal court, which also increased the international reputation of French fashion. In today’s fashion world, his work can also serve as a model for creative communication and branding.
French history is competing – in the 18th century. Towards the end of the 20th century, it was not easy to stay relevant in its political and no less fiery fashion world. Rose Bertin’s contemporaries are irritably arrogant La ministre des modes name, that is, the « Minister of Fashion ». Why did the noble ladies watched all their creations, however, that they even paid property for an add -on?
Bertin, of public origin, was a fantastic designer, an excellent master and a brilliant businesswoman, but we can learn much more in history than fashion history. Passion, dreams, and willpower appear in the background.
Way to Paris – Open Le Grand Mogol
Marie-Jeanne « Rose » Bertin was born in 1747 in a poorer family in France around Paris. As a little girl, she showed her creative talent early, with hats, sewing, and crafts all concerned from her young years. At the age of sixteen he moved to Paris, where he learned the tricks of design at a hat workshop.
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His talent allowed him to open his own business in 1770 at Rue Saint-Honoré Le Grand Mogol (« The Great Mogul »). The fashion -sensitive clientele, known as Rose Bertin, who had a more ringing, who appeared in the royal court, was also known as Princess Lamballe and Princess Chartres, and the royal family.
His salon is the dress and hat creations He was famous for his Mecca in Paris, offering gloves, brochures and smaller accessories in addition to the finest fabrics and lace – the sale of these was unusual in the age. Customers loved this business model, the locally made and completely unique sets enjoyed enormous popularity, and by the way, Bertin made significant revenue.
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In the summer of 1774, Rose Bertint was introduced to Marie Antoinette, her first royal assignment immediately to make coronation clothes. The end result was so fascinated by the young queen that, by kicking the traditional, public dress ceremony of the courtyard, she asked Bertin for private dressing and intimate fashion. A young girl of simple origin, with a huge career jump from a court supplier, became the Queen’s personal fashion consultant and her name, her name, has coincided with fashion throughout Europe.
As a representative of style and extravagance, he played a significant role in becoming the center of fashion. The designer, who dreamed of almost all of the queen’s costumes and hairstyles, met Marie Antoinette’s closed doors twice a week to discuss new creations for hours.
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Long private meetings and friendly relationships have been envied by many. Marie Antoinette soon, with her passion for sumptuous clothing, gained the nickname Madame Défici. (It can be translated as a lady of « deficiencies », the deficit here refers to the strong deficiencies in general government.)
They dreamed together the scandalous Chemise à la reine (« queen shirts »), a light, shapeless style of clothing that fits the queen’s pastoral fantasies; In these creations, he played a shepherd girl in a mini -farm area, where, according to contemporary legends, she was said to have a fragrant pink sheep.
Bertin became an influential personality in the yard and was a witness and sometimes former of the profound changes in French society. Creation of France in the fashion industry It was made its center and his clothes made in Paris from London to Venice to Vienna, St. Petersburg and Constantinople.
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The noble Le Grand Mogul He continued to attract a noble circle susceptible to beauty and fashion, but it was a heavy price. The clothes were costly, so the aristocracy And the ladies of the courtyard often formed on existing clothes, rebuilt, making them compatible. This wave was also rode by the salon, offering a wide selection of ornate ribbons, laces, glittering feathers, beads, brochures and hatchers.
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His name is also associated with the division of the year into fashion seasons, from a planning table Haute couture, which was made in a ruthless pace, had to keep up not only for the Paris elite but also for the noble circle of Europe. The babies he made, dressed according to the latest fashion, were also very popular and were sent out across Europe to keep other courts with the new French style.
The narrowly bought XVIII. In the 20th century (1715-1785), the Pandora dolls were popular with seamstresses, and babies made of wax, wood or even porcelain were wrapped in the smalled different of the latest fashion creations. Babies escaping from the fashion box, crossing the latest styles in Paris, and concreted the French capital as the center of fashion. THE as a platform also used at the turn of the century by detailed illustrations of the fashion magazines that appear.
The most popular silhouette of the age in the Robe à la Française (“French clothing”) and the Robe à l’nglaise (« English outfit »). On the back of the former, the dress follows the backline of the wearer to the waist, and in the latter the material falls from the cervical part to the skirt. The two models were interpreted and made unique by Bertin himself, and associated an emotion to the true value of the clothes. The models wearing fantasy names gave an extra feeling to the wearer, marketing tatics proved to work, and its clientele increased.
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After imprisonment of the royal family, as a strange grimace of fate, he continued his role as a court consultant. XVI. After the execution of Louis, Marie Antoinette’s mourning dress was a Bertin creation, as was her own dress. In the storm of the revolution, Bertin was forced to leave his business, and in 1793 he went to volunteer exile. The designer emigrating to London tried to open another business, but she never became as successful as her Parisian salon.
Later, returning to the French home, he regained his status for a short time: one of his new customers was Joséphine de Beauharnais, the prospective emperor of France. The storm of revolution is new fashion waves He also brought with him, which did not favor the Haute couture direction he represented. The new, simple, and clean line-up à la-Grece (« Greek, Greek wear ») could no longer compete. Many have been responsible for the queen’s rampant spending, and many dispute the role of the revolution, and in these stormy years of history, it is difficult to tell the truth.
What we can say is that Rose Bertin was an innovative woman who had a huge empire in a man -dominated world. The inimitable Paris elegance he created founded not only the Versailles Dress code but also the fashion of all major European courts – and also rejected the seeds of the French couture world fame.
