How are the one-minute Chinese microdramas to the world – BBC News in Serbian

After tiktok won the world and stated the entire generation to pull on short videos, a new Chinese video trend that promotes an equally radical format is increasingly popular at the global level.

Mobile applications for viewing microdras, a dozen episodes lasting for a minute, were 2024 among the most downloaded in several countries.

The action is dynamic, full of soapy plots, and sometimes the viewers causes feelings of discomfort and shame.

Based on the name of these microdras, such as The double life of my husband billionaire and Prohibited Alfa male is my destinyIt is clear that they are not intended to be artistic achievements of high quality.

In less than an hour, spectators can live a whole range of emotions, with an endless series of tense and unceal finishes, as if they are watching Livestock Telenovel accelerated pace.

« I love them. They don’t lose time – they immediately start to love, » said the user to Redit Forum.

Since March 2025, the applications for microdras were downloaded almost 950 million times worldwide, show market analysis companies Sensor Tower.

« They are affordable, mobile, fast, and cause addiction, » says Alisia Garsci-Erero, a higher associate in the Brussels Analytical Center Bruegel.

Companies that make the most popular applications for microdrames are registered in countries such as United States (US) and Singapore, but come from China

Some dramas are recorded in Chinese and later synchronize in English, but now increasingly in the United Kingdom (UK) and US are recorded in English.

The producer Liu Šanšan, which was at the beginning of 2024. in London, established a company specialized in microdrome recording, so far has made 15 series for several different platforms.

A series of 40 to 50 episodes are recorded on average seven to ten days, she says.

The actors are the British, and the film team is also made by the Chinese.

One of the newer series is a love saga of 58 episodes entitled My secret lover of blue blood.

The main character, Vukiva Duke, interpreted by the Rialish Zvezda Digbi Edgi, known for participating in the British Rial Program Made in Chelsea.

Seen microdrame as a springboard to start an acting career.

« I think they are a great exercise for actors. The tempo is incredibly fast, » said Edgi.

More microdrams are produced in China.

According to Chinese State Electronic newspaper The Paperas many as 100 episodes can be recorded in just a week.

In 2024, more than 30,000 microdrams were recorded, showing Chinese broadcasting associations on the Internet.

The total salary of these microdres was about 6.1 billion euros, which is more than the total earnings of the cinema in China, which amounted to about five billion euros in the same year.

However, this industry is increasingly under the magnifying glass of Chinese authorities.

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In February 2025, with domestic applications, including I Doujin (Douyin), a Chinese version of ticktok, has been removed more than 1,200 series microdras.

The Chinese National Radio and Television Administration states that microdras should serve as a « new channel for development and promotion of major social values ».

The regulatory body also states that in addition to the ban « pornographic and violent » content, it is necessary to sanction series that have « vulgar, inappropriate or insulting content ».

The supervisory body did not precisely define what is meant by « vulgar », but they indicated that inappropriate entanglements in which, for example, a billionaire falls in love with a cleaner or mother-in-law abuses.

The Chinese regulatory body now tries to « catch a step » with explosive popularity of microdras, says Oskar Jou, a lecturer at the Kenta British University.

« The whole industry is so new that censorship mechanisms simply do not arrive all to send. »

One of the series in November 2024. removed from the Doujin platform is The richest man in the world is my dad.

It was criticized for « promoting materialism and showing a luxurious and luxurious way of life. »

Second batch of similar themes, Divorced granddaughter of billionaireremains available in Chinese platforms.

After the premiere in China 2023. years, the series was synchronized in English and has more than four million views on the morning.

It was so popular that it was 2024. The year for Video Streaming Shortmax has recorded a version in Japanese as part of the spreading strategy to new markets.

The director of Liu Jinlung says that except for Japan, the company also made local versions for Indonesia, Thailand and Malaysia.

In the meantime it is ReelShortAnother application for displaying video short content, broadcast multiple series recorded in Spanish, where actors from Latin America play.

Introductory episodes series as for example, Kiss me last time (Bésame por última berth), have millions of examinations in tiktok and instagram.

According to the company’s data Sensor TowerThe United States is still the most profitable market, but in the first quarter this year almost 100 million takeover in Latin America and about 87 million in Southeast Asia.

Caution The company is now increasingly directed towards the Middle East and Africa for further expansion of the market, they say from the Chinese analytical company Dataye.

The families of this format from Cameroon follows Chinese microdrames since 2023. year, when the introductory episodes saw on social networks.

During 2024. she watched more than 60 series, including Fiance, I married your father and Revenge of maid.

« It can be said that I became obsessed with them. »

Additional reporting: Jack Lau

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