Have the sneakers ended up pumping us? – release

Seated at a terrace of the Grands Boulevards, Eddy, 38, rolls up his pants trellis so that he falls well as it should be. Namely behind the tongue of her air Jordan XI. Privileged witness « Helps Sneakers », The employee in the hotel industry now combines his love for the imperfect. He Jackets like a repentant who prophesies the decadence to come. « The sneaker game, I dropped! » Sighs the bearded with bald skull which claims a collection of at least forty pairs of pumps mainly bought between 2005 and 2020. « I knew the time when you went around the specialized shops for the Limited editions, sometimes you even traveled ! Then, the internet sale revolutionized the thing. Today, we are in a predation system, where the sneakerheads (Basketball enthusiasts, editor’s note) meet to tap at 4 am for a pair. All this so that the most stylish models no longer circulate in the street, but in museums. It disgusts me ”, he creaks. A feeling shared by Gilles Fichteberg, co -founder of the advertising agency Rosa Paris, inveterate collector of Air Max I. “There is certainly a form of indigestion. I surprised myself to reread a model in collaboration with Kith telling me that there are too many. What good is it? It’s too expensive! «  Why this paradigm change? “I think that structurally, our societies are entering an era at the end of abundance. With