Google upgrades search engine with AI functions-diepresse.com
Users should be able to personalize the search more by granting the AI access to their Google apps such as Gmail.
Google donates more artificial intelligence to its search engine in competition with new rivals such as Chatgpt. The vision is that instead of a list of Web links, you can get more detailed answers more often and you can also ask further inquiries. Google already made the first step in this direction with the AI summary of information above the other search results.
This function, which is called « overview with AI » in Germany, has already achieved more than 1.5 billion users, as CEO Sundar Pichai emphasized at the start of the Google I/O developer conference.
AI mode
The next stage is AI mode, in which requests from users are divided into various individual aspects, for which the software researched separately. This gives you more relevant answers, said Google manager Liz Reid, responsible for the website. AI mode should also learn, for example, to take over the purchase advice when looking for a house device.
If you look around for an apartment or tickets for an event, the software should be able to search the web independently to find the best selection. If you want this, the program could also book the viewing date for an apartment in this so -called « Agent Mode ».
AI learns from users from emails
Users should be able to personalize the search more by granting the AI access to their Google apps such as Gmail. If you were traveling, the software would then recommend visiting an art gallery because thanks to a subscribed newsletter, it would know that you are interested. From previous searches, for example, she could also know that you prefer to sit outside in restaurants.
Some new functions initially only come out in the USA or in the experimental area Google Labs, which has not yet been available in Germany. Others will initially be available in the Google Ai Ultra subscription, which initially existed in the USA at a price of around $ 250 a month.
Chatgpt and Co as a challenger
Google has mastered Internet search for more than two decades. In the meantime, users also use AI chat bots such as chatt or perplexity. While Google, at least partially, is still primarily presenting a list of Web links as a result, the new rivals focus on delivering direct answers.
It is unclear whether Google is already suffering from it. The group earns its money primarily with advertising in the area of the web search – and business continued to grow. At the same time, Apple top manager Eddy Cue recently caused a small earthquake when he said in court that the Google inquiries from the Safari web browser of the iPhone Group recently decreased for the first time. Google counterattack, from Apple devices as a whole, you can still see a plus.
Search queries will be longer
Google also determines changes to the behavior of the user. The search queries are now two or three times longer than before, Pichai recently said « All-in » in the podcast. The users are now used to asking detailed questions instead of just typing search terms. Google’s answer to Chatgpt and co means Gemini. While these AI models are also active in the background for web searches, according to Google, the independent Gemini app is used for 400 million users.
AI is also the focus of other Google announcements at I/O. This is how the group gets into the virtual fitting business. The software tries to calculate as much as possible with the knowledge of the body building of users and the material of the clothing as possible. With VEO 3, Google improves its AI software that generates video so that it should also be suitable for professional use.
